Welcome to our Blog

A personal note from Lisa Kolb, Owner and Co-Founder of Acorn Marketing. Dear Inn Owner, The amount of misinformation that ... more

If you are an innkeeper or a small-medium lodging property owner/manager, you are eligible to attend our FREE summer webinar ... more

At long last, Lodging Businesses now have a new free tool to market their properties! Google Business Profile Posts are now ... more

It's important to make sure your Google Business Profile (GBP) listing is up to date. This information feeds not only Google ... more

You may have heard about Google's recent announcement that they will be retiring Universal Analytics, in approximately 14 ... more

At the ALP Conference in Baltimore, as we prepared to teach our "Where is Google Going" session, we continued to watch ... more

Every year since 2008, the Local Search Ranking Factors has been produced, and Acorn Marketing has been included as an ... more

Google’s May 2021 Page Experience Update Highlights - See supporting references as the bottom of this post - Google is ... more

Original Publication: 3/30/2020 12:05 AM MTN Updated: 3/30/2020 1:28 PM MTN With so many innkeepers actively dealing with ... more

Yesterday, Acorn published a lengthy coronavirus blog post with hints, tips and suggestions on how to help you during this ... more

This is Part 2 of a 2 part series Click Here to Access Part 1: Google Ads ROAS (formerly Adwords) If you currently pay for, ... more

This is Part 1 of a 2 part series Click Here to Access Part 2: Google Hotel Ads ROAS If you currently pay for, or are ... more