You may have received emails from SEO or Marketing companies that boast of being a “Google Partner”. It sounds really good – wouldn’t a company that is a partner of Google have the best chance of getting you seen in … Continue reading
Google reviews have always been more challenging than other review platforms. At one time, your customer needed to have a Google + account in order to post a review, and those customers were really hard to find! You also had … Continue reading
Direct Bookings have become much more difficult to obtain than they were even 18 -24 months ago. There are many contributing factors as to why this is happening. Many of these reasons have eluded Innkeepers and will continue to do … Continue reading
You may have heard about some changes coming to Google’s Maps API. They have announced that certain Maps products will now have charges associated with them. This is what we know. For the most part, this will mainly apply to … Continue reading
If you haven’t looked at your Knowledge Panel in a while, or don’t even know what a Knowledge Panel IS – this is the post for you. Google has added a feature to the knowledge panel – it’s a “Questions … Continue reading
Pop-ups, also called Interstitials, are simply a space or visual display that appears on the screen or mobile device to communicate a message to the user. These spaces may contain special deals, newsletter signup forms, and other various calls to … Continue reading
You may have recently recieved an email from Google that looks like this: When you follow the “Fix Index coverage issues” link, you see something like this: And when you click on the error, you see something like this: This … Continue reading
You may have received the notice from Google Analytics below. Google Analytics has already set the default for your historical User-Level and Event-Level data retention date to 26 Months. That means starting on May 25th, 2018 any User-Level and Event-Level … Continue reading
If you’ve ever seen the “Review Summary” when looking over your business on the Google Knowledge Panel, you may have wondered where it came from, who was summarizing those reviews, and from which reviews were those comments pulled. If you … Continue reading
It’s nice to reminisce about the “old days”, and remember when things were more simple and carefree. In the internet world, that could be just a few years ago! Ten years ago, you could put up a simple html website … Continue reading
