Our Advanced Marketing Options provide our clients an opportunity to expand their ability to grow revenue. These programs are available in conjunction with a variety of quality 3rd party providers that we have vetted and have chosen to work with to provide you a better pricing model than if you went directly to these companies for the same services. This type of marketing goes far beyond just a website and Basic Marketing Tasks and continues to grow as we continue to search out new opportunities for our clients to expand their businesses.
Brand Management and Prospecting
Acorn’s preferred Brand Management and Prospecting partner allows you to put your message in front of travelers at just the right time. Their connection to many different data points throughout the travel industry give them incredible insight into traveler intent.
FaceBook Ads (Boosted Posts)
Boosting posts on Facebook is an easy way to reach a wider audience. We can build new posts and boost them for you, or boost posts that you have added yourself. The cost will be dependent on which you choose, along with your ad budget, which is paid directly to Facebook.
Guest Retention on Website
Acorn’s preferred partner for Guest Retention on your website offers an easy-to-use web tool designed to help maximize conversions by solving specific problems head-on, but in a meaningful way, while at the same time making the client and user experience easy and intuitive. For an additional cost this partner also provides a Chat bot with auto-answer that can be added to your website as part of the program.
Texting Product and Services
Acorn chose their preferred Texting services partner for their ability to provide the most robust texting service for the best price to our innkeepers. This service allows you to communicate via text, video and web chat with your guests, and then feed requests directly to your staff. Customer satisfaction tracking is built in during the guest’s stay, so if there are issues they may be addressed when they happen, reducing lower star reviews once the guests depart. There are two subscription levels, the basic level, and then the higher level that includes the additional website chat option.
PPC (Google and Bing)
We will set up a custom Pay-Per-Click account with either Google and/or Bing. An initial check after the program has been running with verify that you have good click through rates and ad positions. Ongoing Pay-Per-Click monitoring is available where we will adjust your bids and review your ad content to support the best use of your monthly pay-per-click budget. The cost for the monthly review may vary depending on how many campaigns and keywords you have running.
Note: We do not recommend having any company who is profiting from your AdSpend to be the one to set up or monitor your AdSpend programs.
Review Management Tools
Acorn’s preferred Review Management Tools partner offers a program which automates review gathering. If you choose, after you are set up in the system and have a review gathering page added to your site, Acorn can monitor the reviews you are gathering and send out review requests on a regular basis.
YouTube Marketing
We will load your videos to YouTube with appropriate titles, descriptions, categories and settings, and disseminate the video to your social media platforms.
Advanced Marketing Pricing
Monthly Cost
Install / Setup
Brand Management and Prospecting
Starting at $299
Included
FaceBook Ads (Boost)
Cost varies based on services chosen
Starts at $100 an hour
Guest Retention on Website
Based on # of Rooms per Month
+ $25 script install (Training available but not included with install)
with associated Chat Bot
Based on # of Rooms per Month
N/A
Texting Product and Services
$60 a month
+ up to $200 setup (includes Training)
with Chat option
$120 a month
N/A
PPC (Google and Bing)
$100 Monthly Review
(Per System)
Ad Spend not included
(Per System)
Ad Spend not included
+ $150 Setup
(Per System)
(Per System)
Review Management Tools
$90 a Month
$135 + Addt'l Usage Fees
YouTube Marketing
$50 per Video
+ $100 Setup