Coming in 2022

8-Week Virtual Marketing Boot Camp for Aspiring and New Innkeepers




The Mary White Scholarship Fund

We encourage all Aspiring Innkeepers to join the Association of Lodging Professionals (ALP) National organization.  You may submit a request through the Mary White Scholarship Fund.

Photo of Mary White



More scholarship opportunities from ALP.

Before You Close On Your Property

Make sure you have a copy of our New Inn Owner Handbook! Click to request a copy.


You have a Dream? Don’t Let it Become a Nightmare!

If you are considering a career in Innkeeping, you probably have searched for answers on the following questions:

  • How to Start a Bed and Breakfast?
  • How to Open a Bed and Breakfast?
  • How to Run a Bed and Breakfast?
  • How to Own a Bed and Breakfast?

Choosing Your Support Team

An Aspiring Innkeeper Support Team typically consists of Inn Brokers and / or Bed and Breakfast Inn Consultants who provide Bed and Breakfast Seminars, Training and Assistance.  This is a great start!  These providers can help you learn all you need to know about housekeeping, cleaning, laundry hints and tips, food preparation, customer and concierge services and so many more of the physical aspects of buying and running an inn.  Check with your Inn Consulting company of choice, as some also touch on marketing concepts, but typically are not going to be able to deep dive into your specific situation.

Don’t forget about the digital marketing details of the business you are looking to purchase!  

In addition to your Inn Broker and Bed and Breakfast Consultant, you will also want to partner with a company that specializes in everything you need to know about what is currently working with the seller’s online web presence and where the opportunities are for you to grow your new business.  You will want to choose a company that cares about your marketing success and can teach you what you need to know via easy to understand, hands-on education.

“Know what you don’t know” before you buy an Inn!

Digital marketing, beginning with the seller’s online presence, is where Acorn Internet Services can help you know what you don’t know about the property’s current marketing strategy you are about to purchase. We encourage every Aspiring Innkeeper to take the time to watch the short video below to learn how Acorn Internet Services can help you know what you don’t know before you even sign on the dotted line.

Request a Customized Web Presence Analysis and Marketing Study

If you’re ready to better understand how the property you are purchasing is being currently marketed, or you have recently purchased an Inn and have yet to understand all that is and isn’t working correctly, please email Lisa Kolb at to schedule an appointment.

Acorn Internet Services offers Webinars, specifically designed and developed for New and Aspiring Innkeepers to our already extensive list of educational services.

We’d like to provide you with an extensive “To Tell the Truth” Check List of items that Innkeepers must deal with sometime (and sometimes many times) during their years of Inn ownership. Take a moment and read through the list. Answer each question either with a “YES” or a “NO”.

A Successful Aspiring Innkeeper will be able to answer each question with either a “YES” or a “NO” … but I’m willing, able and excited to learn how!”

If you find yourself answering “NO” and you are simply not interested in learning how, you will need to make sure your future Inn provides highly lucrative Revenue numbers, as all these tasks are MUST do’s. If you CHOOSE not to do or learn to do, you will need to PAY a professional to handle it for you.

Innkeeping is a highly rewarding and incredibly fulfilling career choice. But, as I speak from experience, it will be one of the hardest jobs you will ever do! There’s no time like the present to begin preparing for a successful career in Innkeeping!

Click Here to Access the “To Tell the Truth” Check List