Update: Our Spring Boot Camp has now ended, but we are still offering the video sessions, along with all of the handouts and homework, for $199. If you are part of an association, group or directory that Acorn Marketing works with, we are offering a $50 discount, bringing the cost to only $149! Acorn Advantage Plan clients have access at no cost. Email education@acorn-is.com for more information on the Boot Camp videos and the discount.
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Many inns have sold to new owners in the past year. With so many new innkeepers joining the industry, quality Aspiring and New Owner Marketing training is more important than ever.
A variety of classes are available to new and aspiring owners to prepare them to become new Inn owners. But how you prepare to market the property, starting with knowing exactly what the sellers are doing now, and how to wrap your arms around all that information and then know what to do with it is a daunting process.
Knowing what you don’t know is imperative for ongoing success. In 2021, we presented a 6-week class to new and aspiring Innkeepers and learned from that experience that we needed to extend the dates, as 6 hours + was NOT enough time to cover everything!
We are excited to announce that Acorn Internet Services, Inc. will be presenting a new 8-week Aspiring and New Owner Virtual Marketing Boot Camp beginning in March 2022.
Lisa Kolb will teach eight sessions on the very important things that every new and aspiring owner needs to know about regarding their online internet presence and marketing.
These one-hour sessions plus Q&A time will begin on March 2, 2022, and finish on April 20, 2022. Sessions will be held on Wednesday afternoons from 5:00 pm – 6:00 pm Eastern time.
The cost for this one-of-a-kind education will be $199, which includes all 8 sessions.
Association Discounts are available, Acorn Advantage Plan clients attend at no charge.
Each Wednesday session will be recorded and will be available on video for later viewing. Handouts, ancillary videos, and materials to support the session content, including homework, will also be provided.
We will cover:
- Domain Registration/Email Ownership
- Access to All Marketing-Related Accounts
- Revenue Management, OTAs, Booking Engines, TripAdvisor, AdWords, Hotel Ads
- Enhanced Marketing
- Google Analytics, Search Console, GMB (Google My Business)
- Traditional Marketing: Blogging, Newsletters and Social Media
- And So Much More...
If you are a new owner (have owned your property for 18 months or less), an aspiring owner looking to be fully prepared to know how to market your business once you close on a property, or an existing owner who has a desire to learn more, we encourage you to register for these sessions. You don't want to miss a step that can result in a loss in revenue because of something you didn't know!
Who is Acorn Internet Services?
If this is the first time you’ve heard of Acorn Internet Services, Inc., you may not know that the Founders and Co-Owners, Mark and Lisa Kolb, know the excitement you are feeling, as they too established, owned, and operated their own property for almost a decade in Colorado Springs, Colorado.
Acorn Internet Services, Inc. was formed in 2002 with the mission of educating and helping other Innkeepers succeed in the online world of internet marketing. Several of our team are retired, current, and second-generation innkeepers who can provide you with the expert skills and support needed to assume or create and then maintain and grow your new business.
Acorn Internet Services is the premier educator in the independent lodging industry, and we hope you will join us for our Virtual Boot Camp so you too may learn more about the online marketing side of running a lodging business!
See what a few of our new and aspiring owner “students” are saying about our educational services:
"I am always impressed with content and info from Acorn. Lisa is very passionate about this business and it shows. We (the B&B community) is very lucky to have her! Thank you!!"
- Lori Reinhold, Alma de Sedona
"Excellent, clear presentation! Thank you Annie! "
- Margi Erickson, C.W. Worth House Bed & Breakfast
"I was not able to attend the webinar live, but accessed the video afterwards (thank you SO MUCH for offering that as an option). Just wanted to say thanks for this webinar -- it really helped me figure out how to correct some things with my website that I didn't even know were issues. The format was very easy to follow, too."
- Brigitte Walters, Inn on Mill Creek
"I love that you provide the notes/slides after the webinar because even if I miss it I can use those to get the details I need… Thank you!!!"
- Lynn Bolin, New Day Dairy
