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Category Archives: ethics
Your Business’s Most Important Marketing AssetDo you know what Marketing Asset you have in your Innkeeper’s Toolbox that provides your guests every reason possible to ... more
Directory Listings: Is the offer REAL or Bait and Switch?Earlier this week an Acorn Marketing Innkeeper dropped us a note asking about a Directory Solicitation she received that was ... more
PAII Conference, Austin 2010 - Blogs, Lies and VideotapeAcorn Marketing believes strongly in educating innkeepers in our industry. This education includes full disclosure of all ... more
WordPress as a Web Site Design CMS Tool. Good Idea or Not?There is a lot of talk in our industry today regarding WordPress. WordPress is a tool on today’s market that allows you or ... more
Imitation is the Finest form of Flattery...Why is it that when you come up with a really great idea, take the time to put it in place, test it and refine it, a ... more
Answer to State Level Local Placement Riddles. Is Local Placement Credit Due to SEO?Question 1: How many total "state + bed and breakfast" phrases results in Google Local Business (Map) Listings in ... more
Google Local Business (GLB) – Off ForumInformation provided on the PAII Forum is to be for the edification and support of the Innkeepers who utilize the ... more
Facts are Stubborn Things, but Statistics are More PliableI had in interesting discussion with Will at 1825 Inn today. The information we talked about is something that I think would ... more
Professional Hosting Services and your Online Web PresenceI just had a customer E-Mail me content from a Bed and Breakfast online directory services newsletter that they received ... more
The Truth about Dynamic vs. Static URLSThe following Tweet was posted today by twitter.com/insideoutweb Static URL's vs Dynamic URL's, Matt Cutts explains which is ... more
The Truth about Meta Tags and Keyword StuffingLet me take a moment and clarify this somewhat confusing topic. Wikipedia Definition of a Meta Tag: In online computer ... more
Solicitors “Just Say Anything” Sales TacticsThe following blog post is intended to provide supporting documentation for an article being published in our October 2009 ... more