When a potential guest searches for lodging on TripAdvisor, the default search on TA’s home page requires “Hotel name or destination” and dates, or so it appears. You can skip inputting dates to get information for the default, which appears … Continue reading
Last week TripAdvisor announced it will be expanding the role social media has on its platform both in providing content and in influencing people’s activities by providing personalized travel feeds for users. The new format will feature content and reviews … Continue reading
If you pay TripAdvisor in order to have the “Hotel Website” icon and link, link directly to your website, you should have received the email below. The Back Story: In the middle of March 2016, Scott Crumpton at White Stone … Continue reading
TripAdvisor is one of the most recognized names in the travel industry. Here are some stats: More than 60 million monthly visitors 32 million members Over 100 million reviews and opinions 30 sites in 21 languages Business owners are very … Continue reading
TripAdvisor has recently announced a new feature that will allow Innkeepers to report any issues regarding blackmail threats from their guests. We’ve taught these recent reporting changes as part of our Acorn University, and also at the recent PAII conference … Continue reading
We all know how important reviews are to lodging accommodations. People want to know about the experience had by others at your place, and if you’ve got great reviews, you want to share that information with others at the point … Continue reading
Earlier this week an Acorn IS Innkeeper dropped us a note asking about a Directory Solicitation she received that was indicating that if you purchase XYZ listing level you’d receive Custom Link Text that would improve your own Website ranking … Continue reading
Announced November 17th, 2009, TripAdvisor will soon allow innkeepers to post their contact information on their TripAdvisor listings. This information was released at the PAII New England Innkeeping show, at an informational session where Jay Karen, the CEO of the … Continue reading
On June 15th, Lisa Kolb posted this comment regarding Google Local Business (GLB) Listings: “we…believed that placement had more to do with your listings as they were grandfathered by different trusted sources on the web” What are GLB Listings? GLB … Continue reading
TripAdvisor recently added a personalized customer satisfaction management (CSM) dashboard to each property owner’s page. Owners & Managers can now instantly assess their performance, as rated by their guests, including trend and competitive analysis, easier response to guest reviews, and … Continue reading
