This is Part 2 of a 2 part series Click Here to Access Part 1: Google Ads ROAS (formerly Adwords) If you currently pay for, or are considering paying for Google Hotel Ads to drive more direct bookings, we encourage … Continue reading
This is Part 1 of a 2 part series Click Here to Access Part 2: Google Hotel Ads ROAS If you currently pay for, or are considering paying for a Google Ads campaign (formerly called Google Adwords) to drive more … Continue reading
Congressional House Committee Hearing Investigating Big Tech’s Impact on Small Business Do you ever feel as though you are jousting at windmills? As a passionate supporter of our industry, I spend a good deal of my time gathering data, networking, … Continue reading
Many thanks to all the associations that attended and actively contributed to our Bed and Breakfast Association Discussion Kick-Off. Both State and Regional Associations were represented in our registration, with the State Association representation consisting of ¾ of all the … Continue reading
With another Trade Show season upon us, it’s time to review your vetting skills. Whether you are looking for soft goods, credit card payment processing, booking engine software, photography, or marketing and web services, knowing how to vet a company … Continue reading
There is a provider in our industry that is offering a FREE website for a year, and then you might end up only paying $25 a month or $50 a month to LEASE the site. No, it’s not a portable … Continue reading
Attention Select Registry Members: As we understand, Select Registry announced on November 1, 2018 that your membership fees for Select Registry will automatically renew on January 1, 2019. Included in our Advantage Plan Program, we have been providing Select Registry … Continue reading
You may have received emails from SEO or Marketing companies that boast of being a “Google Partner”. It sounds really good – wouldn’t a company that is a partner of Google have the best chance of getting you seen in … Continue reading
Direct Bookings have become much more difficult to obtain than they were even 18 -24 months ago. There are many contributing factors as to why this is happening. Many of these reasons have eluded Innkeepers and will continue to do … Continue reading
Website portability and intellectual property ownership. Boring, humdrum and dull topics, right? Quite possibly… at least until you try to leave your current provider, only to find out you can’t take your website with you. There are 4 companies in … Continue reading
