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Category Archives: ethics
Google Hotel Ads ROAS - Do you know the real Return on your Ad Spend? (Part 2 of 2)This is Part 2 of a 2 part series Click Here to Access Part 1: Google Ads ROAS (formerly Adwords) If you currently pay for, ... more
Google Ads ROAS (formerly Adwords) - Do you know the real Return on your Ad Spend? (Part 1 of 2)This is Part 1 of a 2 part series Click Here to Access Part 2: Google Hotel Ads ROAS If you currently pay for, or are ... more
Congressional House Committee Hearing – Let your Voice be HeardCongressional House Committee Hearing Investigating Big Tech’s Impact on Small Business Do you ever feel as though you are ... more
Bed and Breakfast Associations: Meeting Re-cap and Next StepsMany thanks to all the associations that attended and actively contributed to our Bed and Breakfast Association Discussion ... more
Rate your Vetting Skills!With another Trade Show season upon us, it’s time to review your vetting skills. Whether you are looking for soft goods, ... more
Is a FREE, $25 or $50 a Month Website a Good Idea?There is a provider in our industry that is offering a FREE website for a year, and then you might end up only paying $25 a ... more
How to Determine Return on Investment from your Select Registry Membership - A Step by Step TutorialAttention Select Registry Members: As we understand, Select Registry announced on November 1, 2018 that your membership fees ... more
The “Google Partner” DilemmaYou may have received emails from SEO or Marketing companies that boast of being a “Google Partner”. It sounds really ... more
Diminishing Direct Bookings? What you SHOULD do in 7 Steps!Direct Bookings have become much more difficult to obtain than they were even 18 -24 months ago. There are many contributing ... more
Is Your Site Portable?Website portability and intellectual property ownership. Boring, humdrum and dull topics, right? Quite possibly… at ... more
Are You on the Right Marketing Path?When I was chatting with another provider in our industry a few weeks ago, she said, "I thought you were on vacation", at ... more
I Can’t Afford to Keep my Online Presence up to Date!If this is you – I encourage you to keep reading. The reality is – You can’t afford NOT to keep your online presence ... more