Acorn Marketing

Acorn Marketing Navigation Menu

Acorn IS Standard Website Design - Options and Choices to Make it Your Own

 Last year, Acorn launched our new Standard Website. It's been a huge hit! Since we get so many questions about it, I wanted to get into some of the details.

The site comes with 20 pages, which you can use any way you wish. This includes your home page, individual rooms pages (or not), Specials/Packages, Things to Do, or specific pages that you want. You just write the content and give us the photos. We include the Site Map, ADA Accessibility Statement, and Privacy Policty for ADA and GDPR compliance.

The site is NOT a custom site - it's a "plug-and-play" - meaning you get to choose the font and colors, and several layout choices, but the basic theme doesn't change. You can take a look at two different Standard sites to see how different it can look, depending on your choices (click the image to see the full sites):

Bluefish Bed & Breakfast website home page screencap

Steeles Tavern Manor Home Page Scrrenshop- example of Acorn Standard DesignWe have 35 color combinations, which have all been run through an ADA tester to make sure they are contrast compliant. Check them out on our Design page. The font choices are simple - choose between a Serif or Sans-Serif font set. Want to change your color scheme? It's easily done with 2 clicks in your dashboard, no developer help needed!

Layout options abound - choose to have a pop-up on your home page, or not:

screenshot of a pop-up on a website Call-to-Action buttons can drive traffic to specific pages of your site, or to outside review sites - your choice to have or not:

Example of a call-to-action bar on a website

Home page - single or double coumn, or no additional layouts under the main body text:

Example of column layouts from an Acorn Standard designWant another call-to-action at the top of your site to promote specials or Book Direct? You can have it!

example of a drop-down call to action

If you have a blog, you can choose to have your most recent post snippets featured above your footer:

example of an above-the-footer blog roll from a websiteMoving on to the Rooms - you can choose to have different room types listed on your main rooms page:

Example of different room types listed on an all-accommodations page

The site has a specific area to add/edit/delete rooms, and to assign room types, up to 4 different types - so if you have rooms, suites, cabins and lodge, you are all set!

Specials and Pacakges - add as many as you like, and choose whether you want them to be displayed or not - say you have a Valentine's Day Special - turn it on in December and then off after the holiday, then turn on again next year - you don't have to keep adding and deleting:

Exaple of a specials and packages page from a B&B website

Things to Do (Area Attractions) - super easy to add, and turn on and off, in the case of events. All attractions can include a photo and a link, if needed:

Example of a Things to Do page from a bed and breakfast website

You can choose to have a blog or not. The blog will match and be an integrated part of your site - no going to a different site to write a blog post.

Example of a blog page with photos from a bed & breakfast website

You may choose to have a photo gallery - if so, we will ask you for 10 beautiful photos to start you out. It's easy to add more photos to the galleries later.

Example of a photo gallery on a website

A.D.A. is on a lot of minds lately - this site covers some of the most important issues facing site owners today:

  • All images have well-crafted ALT text
  • The color schemes pass color-contrast tests
  • We include a spot to list your A.D.A. amenities
  • An accessibility statement is included
  • We test all of the sites to make sure they are A.D.A. compliant
  • We perform QA on the tabbing to make sure it works

Your site will be accessible to disabled people.

Now for the part you really wanted to know about! Pricing! The cost for the 20-page Standard website is $2499.

You have payment options:

  • Pay half down and half when the site is complete
  • Pay $500 down and 12 monthly payments of $175
  • Pay $250 down and 24 monthly payments of $100

We require that you host the site with Acorn and take part in one of our Advantage Plans for at least 12 months (1 year). Through our Advantage Plans, we help you succeed, and keep you informed of the latest news affecting B&B owners.

Make no mistake - you own the website and all of the content - if you decide to leave Acorn after 12 months, we will provide you with the files to take to another hosting company.

Want to learn more or talk to our Sales Manager? Call us at 877-226-7699 or fill out our Sales Inquiry form: Our new Standard Design is popular for a reason - it's easy to use, meets A.D.A. guidelines and has a great low cost!

2 thoughts on “Acorn IS Standard Website Design - Options and Choices to Make it Your Own

  1. Great post and offer. However, I have a question as to weather you/Acorn can still see or sell value of a larger custom site considering the continued dominance of OTA’s. Reading you post, I get the sense that this is a low cost solution for those seeking an ADA compliant website without incurring the expense of redoing a custom site. Bottom line, I question if this 20-page Standard website could provide the SEO/SEM needed to continue to compete with the OTA’s, *** OR ***, can additional marketing efforts (BLOG’s, e-Newsletters, social media engagement, etc.) using the Standard website be just as effective. There was a time when more content, more site pages, more SEM was king. Has that changed. Might be a great follow-up BLOG post!!!

    • Hi Dave,

      A custom premium site is still an option for the client who wants more control over the look and feel of their website or wants to include special touches that they dream up and we implement. Having said that – looks aren’t as important as mechanics and marketing. With so many people using mobile, speed and info is more important than ever. The Standard site has the same on-page SEO as the Deluxe and Premium – no shortcuts there at all. We believe that the on-going efforts you mention are as important as ever, and are ignored at your peril. Our Standard solution checks all the important technical boxes, while still having a nice, clean, easy to navigate look, at a lower cost than a custom site. Having said that, if you are a very high-end inn, in a high-end area, a case study of what you are doing compared to your competition is valuable – if everyone else is doing a custom site, you might need to do that to compete – but if everyone else is not doing that, it’s probably not an issue. And as always, if you are looking at opportunites to expand your business, I am always available to go over our service options with you.


Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to Our BlogPremier Industry Expert Information You Can't Afford to Be WithoutSubscribe
Website design Icon


Marketing Icon


Why Acorn Icon

Why Acorn?

Get Help