On Tuesday, November 18th, 2014 Google shook up Mobile Search results with a new “Mobile-Friendly” display tag on any Organic Listing.
Now, when your past, present and future guests are searching for you on their mobile device, they will KNOW before they even click on a listing if it will be a “Mobile-Friendly” experience for them or not.
It only makes sense as more and more users get accustomed to this new tag, the fewer and fewer clicks your site is going to get from users of mobile devices, unless your site passes the Mobile Friendly Test.
We’ve been advising Innkeepers for years now that they MUST HAVE a have a mobile presence, but we know that between 30% to 50% of Innkeepers nationwide do not provide a mobile option for mobile users.
And now Google is “EXPOSING” your lack of a Mobile presence to everyone using a mobile phone.
“It’s a frustrating experience to come across a site that doesn’t work well on a mobile device, so we’re starting to tell mobile searchers which results are #mobilefriendly.”
The desktop version of a site might be difficult to view and use on a mobile device. The version that’s not mobile-friendly requires the user to pinch or zoom in order to read the content. Users find this a frustrating experience and are likely to abandon the site. Alternatively, the mobile-friendly version is readable and immediately usable.
- In the USA, 94% of people with smartphones search for local information on their phones.
- Interestingly, 77% of mobile searches occur at home or at work, places where desktop computers are likely to be present.
Mobile is critical to your business and will continue to be so – If your site doesn’t pass the Mobile-Friendly test, your business has a real potential to suffer in today’s Mobile Search Results Online World.
You MUST to be Mobile-Friendly to stay afloat in today’s online world.
If you need help moving in the correct Mobile direction, please contact us at 877-226-7699.