TripAdvisor is one of the most recognized names in the travel industry. Here are some stats:
More than 60 million monthly visitors
32 million members
Over 100 million reviews and opinions
30 sites in 21 languages
Business owners are very familiar with TripAdvisor, and many already have taken advantage of the basic free management tools available on the site. If you haven't registered your business on TA yet, do that here: http://www.tripadvisor.com/Owners
TripAdvisor also offers paid Business Listings, which have many more options and tools for the lodging accommodation operator. Here is a brief list of these additional benefits:
1- Add 3 contact points to your listing, such as phone number, website URL and email address
2- Add "Special Offers" to your listing to highlight what you can offer guests and stand out from your competition.
3- A Property Dashboard that will allow you to see the analytics for your listing, as well as your competitor's data.
4- Your uploaded photos will be displayed in an attractive slideshow.
5- Add an "Announcement" to share news with former and potential guests.
The cost for the upgraded business listing is dependent on the number of rooms and business type. Check rates: http://www.tripadvisor.com/PurchaseProduct-t1
You can also add a new Mobile upgrade, which allows your special offers to be displayed on the TA mobile app.