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Will Google Sink your SEO Battleship?

Website Quality Indicators that can sink your SEO Battleship.” []
This article was posted last week on Search Engine Watch.

What I find so very, very interesting about this article is that these “Quality Indicators” are part and parcel of our SEPPIR (Search Engine Placement Problem Identification Report) that we debuted on October 15, 2012.

Innkeepers that request this report will find that this article supports all the things we look at as part of an Inn’s Online Web Presence.  We identify any problems, and create a list of how to fix those issues that Google sees as poor “Quality Indicators.”

Here’s the Short List

  • Duplicate Content (Site Text, Titles, Descriptions)
  • Bad Inbound Links
  • Improper Internal Links
  • Proper Blog Setup (Tags, Categories, etc.) Syndication, and Comment Spam
  • Webmaster Tools Issues (Malware, Site Speed, Page Errors, Crawling Issues, etc.)

And extending even beyond this article…

  • Broken Links
  • NAP+W (Name, Address, Phone + Website)
  • MapMaker and Google + Local Claimed

Why should you care?

“If you aren't paying attention, poor website quality indicators can torpedo your website. You'll watch in horror as your site quickly starts taking on SEO water – in the form of lost Google rankings – and eventually your battleship (and traffic) will sink into the abyss.” []

Also, this article talks quite a bit about Google using these indicators to determine if someone IS or IS NOT at the helm of your Web presence, or if your Web presence appears to be not well maintained by Google.

That’s exactly why we created these new SEPPIR reports.  The longer you’ve been in business, and the longer your business has had an online presence, the accumulation of these types of issues (that reach well beyond just your Website itself) can occur if you haven’t been attending to them as part of an ongoing process.

If you want to learn more about the benefit of our SEPPIR reports, or talk to innkeepers who have already received one, contact Annie at 877-226-7699 or and she’ll be happy to answer any questions you might have about why keeping an eye on your SEO placement is so VERY IMPORTANT!

Finally, beware of falling into the “SEO is 8u115h1t” trap.  There are vendors in our industry that will try to convince you that SEO is a scam.  If you leave such issues as discussed above unattended, you’ll soon find yourself caught in that trap, with less traffic, less business, and the realization that Google has sunk your SEO Battleship.

Lisa Kolb
President and Co-Founder
Acorn Internet Services, Inc.
Educating our Industry one client at a time!

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