When Mark and I were still Innkeeping, we were no different than most Innkeepers, we were driven by growing revenue. Our Goal was to hit 100% for the summer (our peak season months). We actually only achieved about 95% for those months, a year or so before we sold the Inn, and we and our cleaning help were all exhausted!
An Innkeeper recently shared with me an email they received from another provider in our industry quoting the following numbers for increased revenue using their website system.
"On average our customers experience anywhere between a 2% - 5% increase in occupancy.
What does this mean to your property?
- 5 rooms
- ADR of $150.00
- 2 nights average stay
For properties like this our system is helping to bring in $500 to $1,200 of additional revenue per month."
The funny thing was, the Innkeeper that was being solicited had created a new custom site design with Acorn Internet Services about 6 months ago, and they were up over 30% compared to last year. A huge difference compared to the 2%-5% being quoted as part of the sales pitch solicitation.
So, I thought it was important to bring into perspective the True Value a Web site (either Custom or Turnkey) created by Acorn IS can bring to your bottom line.
And what better way to share that information than to let you hear the numbers directly from a few of our design clients.
1825 Inn Bed and Breakfast
409 South Lingle Avenue, Palmyra, PA 17078
www.1825inn.com (717) 838-8282
Innkeeper: Will McQueen
Site Type: Custom
Increase: Up 32% January – June 2012 vs. January – June 2011
Read More from this Innkeeper: Click Here
Watch Video: Click Here
Watch Testimonial: Click Here
All Seasons Downtown Retreat
110 W. Schubert, Fredericksburg, TX 78624
www.allseasonsfredericksburg.com (830) 998-1981
Innkeeper: Joe Cloud
Site Type: Turnkey
Increase: “Year of year revenue increased by 26% the first month we launched the website. Month number two, it increased by 49%! Our online booking success rate has gone from 1.6% to 4.8% since launching the website.”
Read More from this Innkeeper: Click Here
Watch Testimonal: Click Here
Ash Street Inn
118 Ash Street, Manchester, NH 03104-4345
www.AshStreetInn.com (603) 668-9908
Innkeepers: Darlene and Eric Johnston
Site Type: Custom
Increase: Up 30% over last year
Read More from this Innkeeper: Click Here
Avenue Inn Bed and Breakfast
4125 Saint Charles Ave, New Orleans, LA 70115-4754
www.avenueinnbb.com (504) 269-2640
Innkeepers: Joe and Bebe Rabahn
Site Type: Custom
Increase: “June turned out to be a winner too. Highest sales month ever (10 years) for a summer month and for all previous June months.”
Read More from this Innkeeper: Click Here
Inn at Harbour Ridge Bed and Breakfast
6334 Red Barn Road, Osage Beach, MO 65065
www.harbourridgeinn.com (573) 302-0411
Innkeepers: Sue and Ron Westenhaver
Site Type: Turnkey
Increase: Up 100 room nights from Jan – June 2012 vs. Jan – June 2010 (2010 was 2nd highest year ever)
Read More from this Innkeeper: Click Here
Red Bud Cove Bed and Breakfast Suites
162 Lakewood Drive, Hollister, MO 65672
www.redbudcove.com (417) 334-7144
Innkeeper: Rick Carpenter
Site Type: Turnkey
Increase: Up 30% comparing June 2012 vs. June 2011
Read More from this Innkeeper: Click Here
White Oak Manor Bed and Breakfast
502 E Benners ST, Jefferson, TX 75657-2438
www.bedandbreakfastjeffersontx.com (903) 665-8185
Innkeepers: Dave and Tammy Doriot
Site Type: Custom
Increase: Revenue increased 4.7 times for Apr/May/June 2012 compared to Apr/May/June 2011
Read More from this Innkeeper: Click Here
And the list of new web site owners that are both happy and making more money go on and on. Click here to view them all.
If you’d like to increase your Revenue, please give Annie a call at 877-226-7699 for a quote. We have options to fit most any budget.
All our options have the potential to reach results similar to those the Innkeepers listed above are achieving!
Lisa Kolb
President and Co-Founder
Acorn Internet Services, Inc.
"Educating our Industry One Innkeeper at a time!"