Recently, several of our customers have forwarded me an email from a new company offering to get you:
– 30 Glowing Customer Reviews
(Thirty boastful reviews on your choice of the nation’s top travel review sites)
– 1,000 Facebook Friends
(One thousand authentic Facebook users nationwide influences new guests to reserve accommodations at your property)
All for the “low” price of $500! I am imagining Dr. Evil drawing his pinky finger up to the corner of his mouth as he slyly lisps, “FIVE HUNDRED DOLLARS”.
This is just chicanery, plain and simple. Fake Reviews are not only bad for the industry, they are illegal, and the FTC is enforcing its endorsement guidelines. Google also will delete fake reviews, and the business using them will be dinged in the search results.
As for purchased Facebook fans, how does adding a thousand new “fans” who don’t care about your business and are not going to interact with you or recommend your business at all helpful? They will not visit your page in the future, and that will drop your Facebook Edgerank, which is the algorithm Facebook uses to determine how much of your content should be shared with users.
This company’s email says: “Give your Inn the gift of our exclusive “Inn-Bound Marketing Package” this season.”
That is a “gift” that is better left unopened!