New Years Resolution - Day 4
Web Site Presence
I thought I’d start this resolution with everyone who has already kept it. So --- If you have already released a new Web site design in the past 18-24 months, with Professional Photography, and quality on-page SEO (Search Engine Optimization) your New Years resolution is to make sure you are tracking your Gross Revenue on a monthly basis and comparing it to the same month a year ago, as you smile all the way to the bank!
Now, on to those Innkeepers who have older site designs, with snapshot photos that are simply missing the wow-factor, let’s chat for a moment. We have heard our fair share of I don’t need to update my site because “My guests tell me they LOVE my site!”
If I may suggest another way of looking at WHO is LOVING your site. It’s your GUESTS. It's that portion of the populace that decided to book with you. But what about the other XX% of "Could-Have-Been" Guests that DIDN'T choose to book with you, but chose another Inn in town that impressed them more with their online presence.
I’d wager that almost every time we release a new Web site design, at about the 4-6 week mark the Innkeeper tells us that looking back, they should never have hesitated or waited to build a new design. That their business has increased, almost immediately, once the new site has gone live. Some even tell us that their new Web site pays for itself in 4-6-8 weeks after it has gone live.
So, if I may encourage those of you with older sites to seriously consider new Photography and a New, Fresh, Web site design in 2012. Make your 4th Resolution in 2012 to see that your Web site joins the 21st century!
"We love our new website and have learned so much by attending Webinars; the [FREE] workshop we attended in January of this year in Charleston, SC was excellent and jump started our work with the Acorn-IS and the Acorn team…. Most importantly, we are seeing very positive and tangible results in our Google rankings, online bookings and more.” [READ MORE]
Mary Bridges Vacation In Asheville,
Oakland Cottage, Cabins & Vacation Rentals
"Acorn was recommended by a fellow B & B owner. They took what was a boring, white, two sentence website that had absolutely no SEO and what emerged was a wonderful butterfly, with words that matter, that web crawlers see. By attending their webinars and online learning center I too feel as if I have emerged from my lack of knowledge. I didn't know what I didn't know about SEO.” [READ MORE]
Ohia House Bed and Breakfast
"In spite of a difficult economy, we have had a great year. I think the fact that we are Acorn clients has a great deal to do with this. We had a new site built this year, which had a significant impact on our occupancy. The new site, combined with my on-going participation in and commitment to Club 60, and what I have learned from Acorn U Webinars is helping me to maintain a necessary presence on the internet.” [READ MORE]
1750 Inn at Sandwich Center
"It (Acorn University) has kept me to the task of keeping things updated current and live. It has introduced me to new concepts and given me the step by step directions to do things that I would have spent way to much time figuring out. It has been a great forum to learn cutting edge concepts and has increased our web traffic and conversion rate."
Call us at 877-226-7699 if you would like to Learn More about how Acorn IS can help you move your Web Site Presence into the 21st Century in 2012!
President and Co-Founder
Acorn Internet Services
Educating our Industry One Client at a Time.