Facebook is one of the fastest growing FREE Social Media Opportunities at your disposal to gain visibility and thus more bookings for your business. (And YES! We have proof that Facebook is delivering Bookings to our clients!) The question is, when a potential guest sees your Facebook Business page, do they say WOW? Or do you look pretty much like everyone else out there?
Consider how the following changes to your Facebook Business Account could help you gain followers, and increase business simply by allowing your Inn to stand out!
A Customized Landing Page is designed to WELCOME or invite visitors to "LIKE" you. This page is created to include all your unique offerings, connections to other Social Media Links such as Twitter, your Blog, Availability and Reservations, Links to your Specials, Newsletter Signup, Gift Certificates, Gift Shop and More.
We assign the Landing Page to be the first page a new visitor will see, encouraging them to "LIKE" you! If they do, then anything you post will show on their wall. If they like what you write, and comment on it, then all their FRIENDS will see what they said, and...
Beyond the Customized Landing Page, we carry your look and feel over to the maximum size image allowed on your wall (upper left hand corner). We use this visual opportunity to capture your visitors attention, again encouraging them to "LIKE" you and thus create an opportunity for you to provide information to this follower regarding your Inn and happenings in the area.
3 - Call to Action: Sell, Sell, Sell!
Don't forget to make sure you include either an "Expedia Like" Plug-in or an "Image Button" directly to your Availability System Calendar.
Note: Webervations is the only system we see working at the moment with the Plug-in.
But Never Fear...
There are Ways Around This!
We will create an "Availability Button" that is coded to go directly to your Availability Page.
You might also decide you want to feature your Availability on it's own Page including a TAB at the top of the screen.
This is a great idea if you are able to get the "Expedia Like" Plug-in to work, but don't create this page in lieu of placing a "Availability Call to Action" directly on the wall in the left hand column.
Remember: Not all surfers click TABS, but if they are visiting your wall, they can't help but SEE IT!
What is More? Newsletter Sign-up, Blog Sign-up, Booking Marking to your Specials Page, if you can think it up, we can add a Button to support it on your wall!
First you must decide what it is you want your guests to know more than anything else. It might be having them sign up for ongoing news or to receive automated Blog posts (Feedblitz)...
Whatever is important to your business, use the Wall (left hand column) to share it. And again, you can also use this opportunity to create a separate page along with a TAB at the top of the screen to push what makes you Inn a special experience.
Again, remember if you create a separate page for these sales tools, always put it on the Wall also.
To the right you will see a sample of both an "Expedia Like Box" and also an Image Button "Call to Action" for Newsletter Sign-up.
These "Call to Actions" are located on the wall in the left hand column. Either way you choose to do this, a visitor can easily make the choice to Sign-up because you've provided them that opportunity at their finger tips.
If you want to learn more how Facebook can help you with your business, please plan to attend our Facebook WEBinar scheduled for August 17, 2010.
If you are already sold on the concept of Customized Landing Page, Wall Image, Plug-Ins, Feed from your Blog, etc. and are ready to get started, our current pricing is as follows:
Cost: $250 for Existing Facebook Business Page Customization
Cost: $300 for Creation of a Facebook Business Page including Customization
E-Mail Annie Buck to get started!
President and Co-Founder Acorn Internet Services
Educating our Industry 1 Innkeeper at a Time!