The days of simply hiring a designer to create a “pretty” Web site is gone. To create a Web site that will function well in Google and the other search engines, you need to hire a company that provides all of the following…
- A designer (for look and feel)
- A qualified developer (for site functionality and speed)
- A proven hosting company (speed and maintenance)
…that can proficiently handle all the rules, requirements and guidelines being provided to us by Google.
You MUST care about EVERYTHING Google tells you to do with your web presence. After all, their market share as a Search Engine dwarfs all others, and has been the ruling force for years.
That said, if your current Web site is not meeting most / all the following requirements below, it is time to look for a provider that can incorporate all of these items into your online presence. Most of which all stem from Google Requirements and Google Guidelines. Please see the Sources section at the bottom of the post for references, tools and further education.
Acorn Internet Services, Inc. is currently incorporating all of these items into any and all Web sites we create.
- Responsive Turnkey Designs Learn More!
- Responsive Custom Designs Learn More!
As you begin your search for choosing a provider to fill this role, I encourage you to use this info-graphic when speaking with them.
The last thing you can afford to do is spend money on a “New” Web site only to find out it doesn’t meet the requirements currently needed for a “Superior Web site” Design in today’s online market.
Design
- A responsive web design is Google's recommended configuration
https://developers.google.com/webmasters/smartphone-sites/details
- Watch the Video to Learn More – Q4.5: Responsive What? Mobile vs. Desktop
http://ffa.acorn-is.com
SEO
- Google’s Search Engine Optimization Starter Guide
http://static.googleusercontent.com/media/www.google.com/en/us/webmasters/docs/search-engine-optimization-starter-guide.pdf
- Google on Search Engine Optimization (SEO)
https://support.google.com/webmasters/answer/35291?hl=en
- Watch the Video to Learn More – Q4.1: Seo Today
http://ffa.acorn-is.com
Editing
- Google Sheds More Light On Freshness As A Ranking Signal
http://www.webpronews.com/matt-cutts-sheds-more-light-on-freshness-as-a-google-ranking-signal-2012-10
Schema
- Google’s Intro to Rich Snippets
https://developers.google.com/webmasters/richsnippets/intro
- Google Help on Rich Snippets and Structured Data
https://support.google.com/webmasters/answer/99170?hl=en
- Google’s Rich Snippet Testing Tool
http://www.google.com/webmasters/tools/richsnippets
- Google Authority Boost
http://searchengineland.com/google-authority-boost-googles-algorithm-to-determine-which-site-is-a-subject-authority-159405
- Eric Schmidt: Google Will Give Higher Rankings to Content Tied to Verified Profiles
http://searchenginewatch.com/article/2241704/Eric-Schmidt-Google-Will-Give-Higher-Rankings-to-Content-Tied-to-Verified-Profiles
- Watch the Video to Learn More – Q4.3: NAP or Die!
http://ffa.acorn-is.com
Social
- Social Media & Ranking in Search Results
http://searchengineland.com/guide/seo/social-media-ranking-search-results
- Matt Cutts on Social and Linking
http://www.seroundtable.com/google-links-social-15396.html
- Matt Cutts talks about Social Signals
http://www.youtube.com/watch?v=iM5ap8NqkuY
- Your Guide to Social Signals for SEO
http://moz.com/blog/your-guide-to-social-signals-for-seo
Speed
- Google’s Make the Web Faster Overview
https://developers.google.com/speed/
- Google’s Make the Web Faster Best Practices
https://developers.google.com/speed/docs/best-practices/rules_intro
- Google Speed Testing Tool (Desktop and Mobile)
http://developers.google.com/speed/pagespeed/insights/
Tracking
- Google Analytics Features
http://www.google.com/analytics/features/
- Google Analytics Login
www.google.com/analytics/web/
Tools
- Google Webmaster Guidelines
https://support.google.com/webmasters/answer/35769?hl=en
- Google Webmaster FAQ
https://support.google.com/webmasters/answer/1050724?hl=en&ref_topic=1724121
- Google Webmaster Tools Login
http://www.google.com/webmasters/
- Bing Webmaster Tools
http://www.bing.com/toolbox/webmaster