If you are an innkeeper or a small-medium lodging property owner/manager, you are eligible to attend our FREE summer webinar series!
We'll cover three different topics; one each in June, July and August, and each tailored to help YOUR Lodging Business Succeed!
JUNE: Misinformation and the Innkeeper!
Misinformation seems to be the topic of the day. In fact it even affects those in the the lodging industry and leaves property owners in the dust - Acorn Marketing is here to clear the air and give you the TRUTH! Do you know what a "Direct Booking" really means? Are you sure that your website meets Speed and ADA guidelines? Do you know how to finds out if a directory is sending you real revenue via qualified traffic? We are meeting so many property owners and innkeepers who are misinformed without even knowing it! Acorn's mission has always been to educate lodging professionals in these topics and so much more. Join us for this FREE webinar that will shine a light on the false information that abounds in our industry and give you the facts that you must have to make good business decisions!
Acorn Free-for-All Innkeepers and Property Owners Webinar
Misinformation and the Innkeeper!
Wednesday, June 22, 2022
9am PDT/10am/MDT/11am CDT/12pm EDT
JULY: Hello, I am Suing You!
In July, we'll cover a very important topic with ramifications for any business owner, but especially independent lodging: Hello, I am Suing You! What to Do About ADA Requirements. Lodging properties across the country are being sued. The number of website accessibility lawsuits have increased over 200% since 2017. Have you taken the necessary precautions to prepare for a potential and possibly costly lawsuit? There is the Physical side of ADA from which you may or may not be exempt. Historic properties are not automatically exempt from providing accessible amenities, though you may have specific, documented exemptions that apply to your property due to the historic nature of the property. Then, there is the website side of ADA from which NO ONE is exempt. There are also other important ADA guidelines to be aware of regarding your Booking Engine, PMS, Online Travel Agency listings, and your requirement to retain your ADA room for use by a disabled person until it is the last room in its type. Join us for this information packed webinar to learn what steps you need to take to prepare for the possibility of being sued, and how to use online tools to test to see if your website and booking engine are compliant -- or not.
Acorn Free-for-All Innkeepers and Property Owners Webinar
Hello, I am Suing You! What to Do About ADA Requirements
Wednesday, July 20, 2022
9am PDT/10am/MDT/11am CDT/12pm EDT
AUGUST: Are Your Marketing Dollars Working Hard? Or Hardly Working?
Finally, in August, we present a webinar about how to know if your marketing spend is getting you all the value it should. Are Your Marketing Dollars Working Hard? Or Hardly Working? How do you know for sure? We invite you to join this session to learn what is and is not working when it comes to your traffic and direct bookings. You will learn what a direct booking is and is not, and how to determine if your analytics is set up correctly so you can track your data and make wise decisions when spending your marketing dollars.
Free-for- All Innkeepers and Property Owners Webinar
Are Your Marketing Dollars Working Hard? Or Hardly Working?
Wednesday, August 24, 2022
9am PDT/10am/MDT/11am CDT/12pm EDT
Don't miss these sessions!
You'll learn something that will save you time, energy and money!
