RIP “Mobile Friendly” Tags: November 18, 2014 – August 23, 2016

From the Google Webmaster Central Blog

“Two years ago, we added a mobile-friendly label to help users find pages where the text and content was readable without zooming and the tap targets were appropriately spaced. Since then, we’ve seen the ecosystem evolve and we recently found that 85% of all pages in the mobile search results now meet this criteria and show the mobile-friendly label. To keep search results uncluttered, we’ll be removing the label, although the mobile-friendly criteria will continue to be a ranking signal. We’ll continue providing the mobile usability report in Search Console and the mobile-friendly test to help webmasters evaluate the effect of the mobile-friendly signal on their pages.” Read More

RIP - mobile-friendly-tags

Innkeeper’s Takeaway: With or Without Tags…
You Must Follow Google’s Mobile Friendly Guidelines

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