Rescue and Recovery Services are typically services with a one time fee intended to identify and resolve issues you may be having with your online presence that is precluding your Marketing tasks from working properly. These services are intended to improve your visibility and placement in the SERPS (Search Engine Result Pages).
Acorn IS developed the SEPPIR (Search Engine Placement Problem Investigation Report) to identify issues from a website’s “Online Past” that are causing issues with placement “Today.”
The SEPPIR report is created by hand by experts on our team who understand how all these issues work together to impact a property’s Web placement. It takes approximately 3-5 hours to complete a SEPPIR report with another 1-2 hours to go over the report, via a Go-To Meeting session, with the client.
Since the inception of the SEPPIR, the report itself continues to change and grow as Google continues to change their guidelines. We continue to make modifications to the report and also add additional sections of information for review based on what Google is currently considering important for placement.
During the Go-To Meeting session with the client we will establish a To-Do List of items we have identified. The innkeeper/property manager can decide at that time whether they would like to do the work themselves or request a bid from Acorn for that work.
*Acorn will only prepare a SEPPIR for customers who are part of our Advantage Plans or who are building a new site with Acorn.
Web Presence Health Evaluation
New for 2018!
Created for customers who do not take advantage of our in-depth Market Watch Monthly Reporting, the Web Presence Health Evaluation is a one-time report (which may be repeated at your request) that will give you an at-hand glance of your inn’s web presence. The report includes a call with our Professional Client Services team to go over the results.
The report will include:
- Your Organic and Local Google Placement
- Year to Date Revenue
- Assisted Conversions
- Action Items
- A 30 minute Consultation Call
- Page Counts (YTD)
- LBLs (Local Business Listings)
- GMB (Google My Business) Reporting
- Social Interaction (YTD)
- Report Card
May be added in for additional cost:
- Visual Site Review (Any immediate issues with photos, links, navigation, etc.)
- Relevant, Updated Content (Home Page, Packages, Events, etc.)
- Blog Writing Review (Correct vs. Keyword Stuffing, etc.)
- Blog Comments Being Processed Correctly? (Are any comments not processed?)
- Webmaster Tools Review (Crawl Errors, Messages, etc.)
- Broken Link Checker (Blog and Website)
- On-Page SEO Format (Older or Current)
-Annually (1 Report)$399
-Semi-Annually (2 Reports)$698
-Quarterly (4 Reports)$1196
Local Listings Claim and Complete
(Google My Business, BING and YAHOO)
We will claim or add your business listing to Google, via Google My Business, as well as Bing and Yahoo, update the information, add appropriate photos and a well-crafted description. We will require your log-ins for all three search engines.
Blog Health Evaluation
– Includes an analysis of your Inn’s blog covering the previous year’s blog page visitor traffic as documented by Google Analytics.
– Documents the highest performing posts.
– Recommends posts that should be kept.
– Recommends posts that should be updated and republished.
– Creates a list of posts to be deleted and re-directed.
– Prepares an estimate of cost to have the clean-up done.
After the analysis has been completed, the customer may choose to have Acorn do the necessary work identified to update and re-publish posts, and/or delete and re-direct under-performing posts. This would be done at our standard hourly rates, and a bid would be provided for approval before any cleanup work is started.
NAP + W Investigation Report
(Name, Address, Phone + Website)
It is imperative to keep your NAP+W (Name, Address, Phone and Website) consistent through all internet listings. We will run a report to show you the different iterations of your Name, Address, Phone and Website address so that you can correct the listings.
-Call for Pricing
Duplicate Content Investigation Report
Duplicate content can cause your website to lose placement in the internet rankings. We will run a report to show you all the websites which have the same content as your property’s website.
-Call for Pricing
Inbound Links Report
Bad links can cause your site to sink in the SERPS (Search Engine Results Pages). We will run a report and present you with a spreadsheet indicating links that need to be corrected or removed.
-Call for Pricing
SEO Review (Step 1) - Only available for sites that went live after January 1, 2018
(Only available for Acorn IS Website Designs with Acorn On-Page SEO)
We will review the existing Acorn-crafted on-page SEO marketing, provide a list of recommendations for each page that was fully marketed and verify if any other web pages could be marketed. A bid and estimate will also accompany our list of recommendations that will provide options for completing work.
-10 Page Review$99
SEO Refresh (Step 2)
(Only available for Acorn IS Website Designs)
After the SEO Review is completed, and the customer decides to go forward with the suggested changes, the SEO update (New Title/Description/Technical Editing) will be completed. Your original Benchmark Report will be updated to monitor the adjusted marketing terms.
-Updated Benchmark Report$85
Domain Name Registration Services
When you do not have control of your domain name (your “www” address), you can lose it. We will help you:
- Determine with which company your domain is held (GoDaddy, Network Solutions, etc)
- Gain access to the domain
- Update the contact information
You will be required to place a credit card on file with the domain company for future automatic renewals.
-2 Hours Consulting$150
Google Analytics Account Recovery
It is imperative to have access to your Google Analytics. If you do not know which main Google account was used to set up your Google Analytics account, or who set it up, we will investigate, with your input, and try to determine who owns the account and get it under your control.
-2-3 Hours Consulting$150-$225