COVID-19: Acorn 1st Q Billing and Financial Support
Date: March 30, 2020
We are very concerned that there is a real potential for some properties to close permanently as a result of COVID-19. Therefore, innkeepers MUST KNOW that there are financial options being made available to small businesses, like yours, to avoid permanent closure.
If you don’t know where to begin acquiring financial assistance, start here: COVID-19: Financial support for Innkeepers
Once you have your financial support plan underway, then spend your time catching up on the things you haven’t had time to do. Take this time to update your revenue and pricing layout for the rest of the year, write blogs, work with other businesses in your area to set up new packages that will be beneficial to both you and them, and bring more people to your area once travel returns to your region. This is just the tip of the iceberg; as we progress through the COVID-19 pandemic, you will need to change your marketing strategy. The guest who has often traveled from far away may not be able to make that trip for a while, so who will your new guest be and how do you reach them? These are all important thoughts and questions to consider, and Acorn is here to help.
Please let us assist you in creating a plan of action for the next 2 to 3 months and beyond. It is imperative that you keep working NOW so that you’re prepared to fully function when things turn around, and they will!
Advantage Plan Level 3 or Level 4 Clients
If you are a Level 3 or 4 Advantage Plan member, your project manager will work with you to help you prioritize these items for future success while helping you modify your current marketing efforts in light of the current situation. We can help by answering questions about marketing strategy, cancellation policies and most importantly, keeping money flowing while the industry has hit the brakes. We're dealing with inns throughout the country and have seen some best practices in place and a few missteps that have happened. We want to share these real-life lessons with you.
If you are a Level 1 or Level 2 Advantage Plan member with questions or concerns, we encourage you to contact us for a special consultation. We can investigate your specific situation and help you come up with an individualized plan, tailored for your needs.
PAYG (Pay as you Go) Clients
Please refer to the COVID-19: Financial support for Innkeepers blog post for step-by-step financial assistance, guidance and resources.
1st Quarter Billing
We are preparing to send out invoices on April 1 for fees accrued January through March. Since we bill quarterly and in arrears, please keep in mind that you will not receive another quarterly invoice until July 1, 2020. We have every hope that before then, the travel season will be back in full-swing and people who have been locked down will be ready to get out and see the country.
Billable Hourly Rate Increase
To assist during this financially challenging time, Acorn has decided to temporarily suspend the billable hourly rate increases that were scheduled to go into effect on April 1, 2020 to be postponed until July 1, 2020. [READ ORIGINAL SUPPORT INCREASE ANNOUCEMENT]
FREE Opportunity: Join Support.Small.Biz. com
Support-Small-Biz.com is a new website developed and dedicated by Acorn Internet Services, Inc. to support our industry in light of the COVID-19 pandemic. This site encourages visitors to support small businesses like yours by purchasing a gift certificate. This pay-it-forward opportunity can help provide you with vital cash flow NOW while allowing guests to travel LATER, once travel in America resumes to normal.
Please know -- you are not in this alone. Acorn will continue to use our expertise to enhance your success as we work together during this difficult time.
Comments, Questions? Please E-mail us at email@example.com or call 877-226-7699