May 18 , 2020


"You don't know what you don't know until you know it."

Need to Know News educates and informs members of the lodging industry regarding changes that can affect their ongoing digital marketing strategy.

Innkeeper Education in a COVID-19 World

The sheer volume of information available to lodging industry professionals regarding COVID-19 is astonishing. Information abounds everywhere in written, podcast or webinar format.

Even some digital marketing firms are offering FREE classes that were once only available through a subscription, or coming late to the party with promises of education that is “unlike anything that has been offered before in our industry” at affordable rates.

  • How will your business survive?
  • What are you doing to prepare?
  • Who are you trusting to provide you with the right information at the right time?


What our clients say sets
Acorn Internet Services
apart from our competitors


"In swoops the Acorn Team, ahead of every other marketing firm out there, and in my head I picture a bunch of superheroes..."



"It's great to have a resource like Acorn who are both at the head of the information curve and great at filtering out the noise so that we are focused on what is relevant and important."



"I so appreciate all the amazingly hard work you and the rest of the Acorn team have done to help us navigate these uncharted waters."



"It’s clear that Acorn is focused on what’s best for both individual innkeepers and for the industry as a whole."



"Your webinars have contained all the answers and even questions I didn’t know I needed answered!"



"We may be little hotels, but after these sessions, I feel like we have equal footing with the big guys and we will be equally, if not more, ready to re-open safely and successfully!"



"Thank you and you team for all of the investigation, consolidation of information and superb communication."



"I cannot thank you enough for your dedication to our industry and to each individual inn."



"Acorn COVID webinars have been a life raft in a seas of troubles."



"The time and organization of information that Lisa and the Acorn staff has prepared for innkeepers is priceless!"



"I was very impressed with the amount of time and energy the Acorn team has put into getting ahead of this virus situation relative to tremendous impact on our industry."



"The webcasts, the advice, the monthly advisory calls, especially during the pandemic, gives us confidence we are going to survive and come out of this mess in great shape."



"Your team is always prepared, organized, and somehow also always two steps ahead when it comes to knowing information pertinent to our business, which you then share in an organized and thoughtful way."



"The amount of information Acorn has shared, and continues to compile and share with their clients has been incredibly helpful and will continue to lead the way for us during this crisis."



"Thank you to the entire Acorn team for your terrific pivot to help your clients."



"The Acorn team has been and will continue to hold its “ROCKSTAR” status in my book!"








Much of what Acorn is teaching regarding COVID-19 is time-critical, which means there is no time to waste. Our Advantage Plans start at $99 a month. If you are not receiving the support you need, then now is the time to switch to Acorn Internet Services, a company that cares as much about your bottom line as you do.



Lisa Kolb
Acorn Internet Services, Inc.
President and Co-Founder