your Summer business levels with those of other innkeepers around the country:
Summer Business Survey Results
Many thanks to the 108 innkeepers that responded to our survey about summer business! We really value your input and appreciate you taking the time to provide us with this useful information. The more people that respond, the more accurate information we can provide to the media and to you. Below are the results:
How did your summer business in 2006 compare to 2005?
Better than last year 68.5%
Not as good as last year 17.6%
About the same 12.0%
Not sure 1.9%
If summer business was UP, your approximate revenue increase was:
1-5% |
17.1% |
6-10% |
26.3% |
11-15% |
21.1% |
16-20% |
9.2% |
21-25% |
7.9% |
26-30% |
6.6% |
31-35% |
2.6% |
Over 35% |
9.2% |
If summer business was DOWN, your approximate revenue decrease was:
1-5% |
23.8% |
6-10 % |
28.6% |
11-15% |
19.0% |
16-20% |
14.3% |
21-25% |
0% |
26-30 % |
9.5% |
31-35 % |
0% |
Over 35% |
4.8% |
To what do you attribute the increase or decrease in revenue?
*Internal Changes 56.3%
Economy 34.4%
Weather 19.8%
Gas Prices 22.9%
Local Activities/Events 16.7%
*Examples of internal changes were special packages, increased marketing effort, updated website, renovations.
Several members expressed the following comments:
- Many more last minute bookings than ever before
- Website improvements are having a very positive effect for many
- Gas prices boosted occupancy from travelers who stayed closer to home
- Several responding inns were affected by the unprecedented number of hurricanes last year so their numbers may be skewed a bit
- The Empire State Bed & Breakfast Association (NY) reported that Western NY & Finger Lakes region bookings were up 10-20%. Long Island was also heavily booked.
“Reprinted with permission of the Professional Association of Innkeepers International (PAII) which since 1988 has helped thousands of innkeepers succeed as professional innkeepers through education, research, networking opportunities, vendor discounts, industry PR and advocacy. For information on membership and services visit www.paii.org or call 1-800-468-7244 .”
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