Acorn News Newsletter
August 25 , 2014 - Acorn IS Newsletter

Innkeepers MUST have a Mobile Site...

Mobile Site is a Must HaveIt's beyond time. If you don't have a mobile site, the bottom line is, you are losing business.

I'm still in awe at how many innkeepers have not moved toward a quality Mobile experience for their guests.

In light of Google's Pigeon release on July 25, 2014, without a Mobile site, you are at even more risk of not being seen promeniently in the Mobile SERPS.

Statistics of Innkeepers

  • 49% of the 2014 Mid Atlantic Conference attendees
  • 40% of the May 2014 PAII Forum Contributors Sample
  • 40% of Acorn Internet Services B&B Hosting Clients in July 2014
  • 33% of Select Registry Properties as tested in July 2014

Over a year ago, an article was published - Google: In Future, Pages with Bad Mobile SEO Won't Rank as Well in Mobile Search.

"Is your site not doing a good job for mobile visitors? Better get that fixed. Sites with mobile experience issues won't rank as highly in Google's mobile or smaprtphone search results, in the future."

That time is now. Don't become a Statistic. Need to talk?
E-mail directly. It's that important!

Words of Innkeeping Encouragement
At Cumberland Falls Bed and Breakfast Inn
Innkeeper and Owner, Patti Wiles

"In challenging economic times, there exists a tendency to locate things to cut from an already tight budget. There are expenses and time associated with learning how to keep your business fiscally robust and thriving but unless you never want to hear "CHA CHING" again, make the decision to learn and to market. It's called a decision implying there is a choice, but truly, it's a mandate for survival."

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Is Pigeon leaving Droppings on your Placement?

Google's July Pigeon Release

Google's latest release, on July 25, 2014, is all the talk of those of us in the world of Online Marketing. And what I'm finding is that Innkeepers that have taken heed of our warnings and advice concerning...

  • Responsive Mobile Site
  • Site Speed and Usability as per Google Guidelines
  • Ongoing Fresh Content
  • Current SEO as per Google Guidelines
  • Schema / Rich Snippets Installed
  • Authority and Publisher Tags Installed
  • Reputation Management
  • Social Media Involvement
  • Google + Business Cleaned and Claimed
  • NAP (Name, Address Phone) accuracy everywhere online

    And a variety of other topics we teach in Acorn University!

... are faring very well, some even improving placement, with this latest release Google has named Pigeon.

But, that said, I see other Inns that are not keeping up, simply not faring as well. It's not too late to clean up your presence. You don't have to be left in the wake of Pigeon droppings.

Consider joining Acorn University if you want to do this yourself.

If not, consider our Professional Services Offerings where we do it for you.

Either way, if you don't keep up, the bottom line is, you are going to lose business.

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Buuteeq Sold to Priceline

If you haven't heard, Buuteeq has sold to Priceline. What that means to Innkeepers leasing their web sites from Buuteeq is yet to be seen.

I encouarge everyone to read the article published by Vikram Signh on "Why 'Innkeepers' Must Own Their Digital Assets" [Read the Article]

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We invite you to join us Live and In-Person!

Hospitality Marketing Summit

Denver, CO
Nov. 18-20, 2014
[Click for Details]

Innkeeping Show - New Orleans, LA

New Orleans, LA
Jan. 2014
[Click for Details]

Florida Bed and Breakfast Association

Orlando, FL
Sep. 28-29, 2014
[Click for Details]

WBBG State Association

Bellingham, WA
Nov. 3-4, 2014
[Click for Details]

Select Registry Regional Conferece - Bellingham, WA

Bellingham, WA
Nov 5, 2014
[Click for Details]

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Latest Acorn IS Blog Posts

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Is Pigeon Pooping on Your Placement?
July 28, 2014 [Read]

New Educational Bytes from Acorn IS!
July 17, 2014 [Read]

Wishing your Website a Happy 4th of July!
July 3, 2014 [Read]

Save the Date: Hospitality Marketing Summit, Denver, CO
June 2, 2014 [Read]

True or False?
You’ll be out of Business in 2014 without a Responsive Design…

April 16, 2014 [Read]

Not So Fast! Your Localeze Listing Is Probably Still Claimed!
March 28, 2014 [Read]

Some Spring Cleaning You Might Actually Enjoy…
March 26, 2014 [Read]

Google Email: Important changes to your Google Places Account
– Not Spam

March 4, 2014 [Read]

Local U Presenting at Mid Atlantic Innkeepers Conference, March 2014
February 24, 2014 [Read]

Is your Website Old, Tired and Outdated?
February 21, 2014 [Read]

New Site DesignBlog Posts Revealing our Newest Sites!
See what Innkeepers are Saying!

If you have been considering a new site, but haven't taken the plunge yet, give us a call for our best offers on a new Responsive Turnkey or Responsive Custom Site.

Click Here to See our Latest Designs!


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