VERY IMPORTANT - ACTION NEEDED - GA4 and Google Ads Connection – PLEASE READ ASAP
As you know, Google will be shutting down Universal Analytics on June 30, 2023. As of July 1, 2023, no analytics will be available for your website except GA4.
This change will also affect Google Ads. Google Ads conversions must be updated to GA4 separately. A process exists for doing this which includes a 15-day delay for active ads accounts, therefore you MUST TAKE ACTION IMMEDIATELY, or you will not have the data you need for your ads account, and you may see a drop in your Ads performance starting on July 1. If your Ads account is dormant or paused, you still need to do this process in order to keep your data flowing when you restart your ads.
If you are an Acorn Advantage Plan Level 3-4-5, we have already set up GA4 for you and we have contacted you via email to get the process of connecting your Ads account with GA4 started. Acorn will handle this for you, but you do need to be involved for approvals. This is included as part of your Marketwatch services. If you haven’t responded to that email, please do so right away so no data will be lost.
If you are an Acorn Advantage Plan Level 1-2, we have set up GA4 for you, as a benefit of your Advantage plan, unless you did not give us access to your accounts. We have attempted to reach all our Level 1-2 clients to get this done. If you did not respond, and we do not have access to your Analytics account, this hasn’t been done for you. If you are using Google Ads, you will need to address that separately, as it is not included in your Advantage plan services.
If you are a Pay-as-You-Go client, we did not automatically set up GA4 for you, but we did reach out. If you would like Acorn to complete this for you, please fill out this form: https://docs.google.com/forms/d/18nP3Sn5sJoIyNuKcVYbiVDLIdPbBZJRI8K18otmejWA/viewform?edit_requested=true.
Level 1-2 and PAYG clients MUST attend the upcoming GA4 webinar to understand what needs to be done to manage Google Ads conversions with GA4. In addition, you will have to get the process started. We will provide a white paper with the process steps. If you need help with the steps, you can submit a Support Ticket: https://acorn-is.com/submit-a-support-ticket.htm
Acorn Client Webinar - GA4 Essentials for Acorn Clients
Tuesday, June 13, 2023 – 9am PDT /10am MDT/11am CDT/12pm EDT
After registering, you will receive a confirmation email containing information about joining the webinar.
If you absolutely can’t attend the webinar live, we will have it recorded and it will be available to view later.We strongly recommend that you do not wait too long to watch the video to understand what is required.
For more information regarding Google Ad Conversions and GA4, please see the articles listed below:
"Advertisers could see significant performance impact if their conversion bidding is still set to UA after July 1."
"Advertisers must manually set GA4 conversion actions as their “primary” source before Universal Analytics becomes obsolete."
"Your Universal Analytics conversion data will stop recording in Google Ads. If you don’t migrate to Google Analytics 4 and replace Universal Analytics with Google Analytics 4 in Google Ads, you may experience a drop in conversions and a negative impact on your campaign performance"
“After July 1, 2023, you'll be able to access your previously processed data in your Universal Analytics property for at least six months. We know your data is important to you, and we strongly encourage you to export your historical reports during this time.”
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