October 25, 2018 - Acorn Clients Only - 4th Quarter Newsletter
FREE Website Opportunity
Acorn IS is creating a new standard website design that is affordable, attractive, and most importantly, effective! This FREE site, valued at over $2,500, will include the following must-haves for today’s online world: Responsive Design,
HTTPS:// (hosted on a secure server),
Mobile First (per Google guidelines),
Google-Approved Design (loads fast),
ADA WCAG 2.0 AA Guidelines,
GDPR Specific Innkeeper Policies,
Rich Snippets (Schema for Local Optimization),
On-Page SEO (Search Engine Optimization) and
Blog. If you are wondering why Acorn would give away a website...
FIND OUT WHY?
In order to beta test this new design, we are offering a contest to win one of these new website designs for FREE! As a lodging industry leader in education, website design, and marketing, we are trying to help innkeepers who find themselves struggling in today's Google- and OTA-driven world, especially those innkeepers who don’t even realize they need help! Hence, our new website design, which will launch in 2019 after the winner's new site goes live. If you're in need of a new website design, enter to win today!
ENTER TO WIN
CHANGING RESERVATION SOFTWARE?
Acorn Support needs ample lead time to help you convert your website code!
As an Innkeeper, you know how important it is to keep everything in order, especially around something as vital to your business as the way guests book on your site. Please don’t wait until the switch is made to the new booking software to alert support to update your website code. There is information we will need to gather, and this is not something we can do quickly, so please allow us at least a 2-week lead time. As soon as you know you plan to change reservation systems please submit a support ticket and tell us who you are moving to, and your anticipated cut over date. Want to read more on this topic? Read the our blog post from March 19, 2018.
ADA Non-Exempt Property Webinar and More
ADA is a very involved and complicated topic. We've already taught our ADA class on having an ADA "compliant" website. If you haven't already requested that Acorn update your site (Typically 2.5-5 hours of billable time) you should click the link below and do so.
UPDATE MY SITE FOR ADA
Also - on Wednesday, November 7, 2018 we are going to be conducting an Industry-wide webinar for Acorn clients, including PAII and AIHP members for Inns that are NOT EXEMPT from providing an ADA accessible ROOM or ROOMS at their property. There is currently a new twist with the various ADA Lawsuits happening for properties that are required to offer ADA rooms. We are going to spend an hour discussing what you need to know and do about your Website and Reservation content for properties that are required to provide ADA accommodations.
Date: November 7, 2018
Time: 9:00 Pacific / 10:00 Mountain / 11:00 Central / Noon Eastern
Note: This webinar is NOT a repeat of the need for an ADA approved design. If you want to test your own site or reservation system pages for ADA compliance, the step by step instructions can be found at the bottom of this blog post.