April 18, 2020


What Don't You Know - Click to Show Image

"You don't know what you don't know until you know it."

Need to Know News is intended to educate members of the lodging industry who understand the value of being aware of changes that can affect their ongoing digital marketing strategy.

The Road to Re-Opening

An Acorn Advantage Plan survey of Innkeepers attending our weekly COVID-19 Friday recap webinars indicates the majority of our clients plan to re-open their doors by the middle of June 2020.

But, the Road to Re-Opening is strewn with many potholes every Innkeeper will encournter as they anticipate the new normal and a new type of guest.

Stay Safe, Stay Small, Stay Inn Initative

Who is helping to counsel and advise you so that you can manuever through these potholes successfully as you navigate the Road to Re-Opening?

If you are not being provided the assistance you need, we can help!




"Thank you so much for your thoughtfulness and creativity through these uncharted times!! I look forward to our weekly call – so many great ideas! Thank you for helping us to prepare the right way when we all re-open!"

-- Kathy (Palm Springs, CA) --