September 11, 2019


What Don't You Know - Click to Show Image

"You don't know what you don't know until you know it."

Need to Know News is intended to educate members of the lodging industry who understand the value of being aware of changes that can affect their ongoing digital marketing strategy.

Association Volunteer Kickoff

I am excited to share that we currently have 30 volunteers from 19 different Associations that have signed up to join in discussions regarding Association Website Referrals, Membership, Marketing and a variety of other topics that impact our Associations and their members.

This call for support went out on August 30th and was announced in Acorn's Blog Post: Is the Importance of Bed and Breakfast Associations Fading?

It's not too late to join us! Our Kickoff meeting is being held on Friday, September 13th, 2019. If you'd like to get involved, please sign-up as a volunteer at the link below.



This joint industry effort is supported by AIHP (Association of Independent Hospitality Professionals) and PAII (Professional Association of Innkeepers).

Final Thoughts: As a retired Innkeeper and a former State Association volunteer, I know how important Associations are to their members, and just how much work Association leaders invest in their organizations. But I also know that Association Membership is down, and I have a good idea as to why. And it's going to involve more than a quick fix to see it increase back to it's former membership numbers.

Lisa Kolb, President and Co-Founder, Acorn Internet Services, Inc.

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This Membership Infographic has not been released to the general public, so please report any discrepancies to