November 3 , 2019
NEED TO KNOW NEWS
"You don't know what you don't know until you know it."
Need to Know News is intended to educate members of the lodging industry who understand the value of being aware of changes that can affect their ongoing digital marketing strategy.
Congressional House Committee Hearing – Investigating Big Tech’s Impact on Small Business
Extended Deadline: If you haven't signed, please do so ASAP!
As part of the BookDirect.Education Legal and Legislative Team efforts, we have a unique opportunity and need your help ASAP. We currently have almost 800 signatures from 45 of the 50 states. We even have concerned parties in Canada and Mexico!
BookDirect.Education Webinar
Kris Ullmer (PAII) and Lisa Kolb (Acorn Internet Services, Inc.) attended the October Direct Booking Summit in Miami
Fri, Nov 8, 2019 - 11:00 PAC, Noon MTN, 1:00 CEN, 2:00 EST
Kris and Lisa will be hosting a Q&A session for any property owners who would like to attend and discuss the data shared in the article at the link below.
If you pay for Google Ads (formerly Adwords) or Google Hotels Ads this is a MUST READ
If you are using, or plan to use either Google Ads or Google Hotel Ads to help bolster your Direct Bookings, the articles below will assist in determining, or help set reasonable expectations for your ROAS (Return on Ad Spend) for both programs.
Once you've read through these articles, if you would like help learning how to gather this data from Google Analytics, an Acorn IS team member will donate their time, at no charge, to assist any Innkeeper who wants to understand their ROAS.
We believe that time spent educating individual Innkeepers is just as important to our industry as the time we donate to topics like the House Committee Petition and attending and sharing information from the Direct Booking Summit.
Click below to request a free Google Analytics training session.