May 21, 2018


What Don't You Know - Click to Show Image

"You don't know what you don't know until you know it."

Need to Know News is intended to educate members of the lodging industry who understand the value of being aware of changes that can affect their ongoing digital marketing strategy.

Is Your Website Portable?

Website portability and intellectual property ownership. Boring, humdrum and dull topics, right?  Quite possibly… at least until you try to leave your current provider, only to find out you can’t take your website with you.




FREE Webinar on this Topic...

We continue to hear from Innkeepers who were unaware of what they were buying when they signed on the dotted line with a company to build them a website. What they thought they were buying often ends up not being what they actually bought. Please join us for this PAII sponsored webinar on Wednesday, May 23th, 2018 at 2:00 EDT, 1:00 CEN, Noon MTN, 11:00 PAC to learn the right questions you need to ask in order to make the right decision for your business when it comes to a new web design.




Note: This is a “Sales Safe” session open to all Innkeepers, and you need not be a PAII member to attend. Also, we guarantee that you will not be solicited after attending.


Pop-up Penalty on Mobile Sites

Pop-ups, also called Interstitials, are simply a space or visual display that appears on the screen or mobile device to communicate a message to the user. These spaces may contain special deals, newsletter signup forms, and other various calls to action.



- Featured Property to be Decomissioned on July 1, 2018 is retiring their Featured Property product in just over six weeks, on July 1, 2018. Featured Property Auctions are a way to bid on an auction to show up at the top of a page in The terms of this program does not allow for refunds.



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