May 15, 2018


What Don't You Know - Click to Show Image

"You don't know what you don't know until you know it."

Need to Know News is intended to educate members of the lodging industry who understand the value of being aware of changes that can affect their ongoing digital marketing strategy.

GDPR Deadline May 25, 2018

There’s been a lot of buzz surrounding the European Union’s newest privacy law and for good reason. This complex law affects almost all aspects of data collection for the 500 million people who call the EU home.




Want to Learn More about what the GDPR Guidelines mean to your business? Click below to register for the GDPR overview webinar to be held on Wednesday, May 16th, 2018 at 2:00 EDT, 1:00 CEN, Noon MTN, 11:00 PAC.




Is Your Hotel Booking Engine Destroying Your Profitability?

The fact remains that if your hotel booking engine is hard to use, none of the trends will have any impact on your net operating income and profits.




Everyone Wants a Piece of You!

And as much as we’d all like to deny it: We aren’t in Kansas anymore. Many marketing avenues that used to be free, and worked well for providing bookings are no longer free. You now have to Pay-to-Play.



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