Acorn has taught me so much about website do’s and don’ts, SEO and just how to survive as a competitive Bed and Breakfast in this ever changing world of google and OTA’s.
I am a hands on innkeeper and I like to do as much as I can in regards to my website and internet marketing. Acorn has taught me to do the things I feel I can accomplish on my own, advised me when I just needed advice, and is available to complete the task for me when I am unable or just don’t have the tech experience. As one of over 50 Bed and Breakfast in Natchez, MS, the knowledge that Acorn has given me has helped me maintain my presence in google searches and on line marketing.
I have been involved in the building of 2 websites with Acorn. One for our Mississippi Bed and Breakfast Association of over 50 properties, and then my own. Lisa and her staff (Annie is a gem) are very helpful and knowledgeable in all areas of building and maintaining websites for Bed and Breakfast. If the person you are assigned to does not know an answer, they put you in contact with someone who does or they research until they find the answer. They will do as much of the work as you want them to. (Not free of course, but reasonably priced) Remember, you get what you put in to it.
I highly recommend signing up for Acorn University if you are serious about sustaining your business in this constantly changing technological world we live in. If you are able to participate in one of their Free for All webinars, make sure you do so. You will definitely learn something. If you are lucky enough to attend one of Lisa’s classes at a conference, I promise you will go away with several things to better your business. Lisa and her husband Mark, have been successful innkeepers. Many of their staff are innkeepers or have been innkeepers as well. They know the ins and outs of our BNB business and are totally committed to our success.