DON'T MISS THESE SESSIONS
at the ALP 2022 Conference in Baltimore MD!
We are so proud of our Acorn clients who have volunteered to speak at this year's ALP conference. We absolutely LOVE that they LOVE EDUCATION as much as we do! Mark your calendar so you don't miss their insightful and information packed sessions!
Linda Hayes (ijk Partners)
Declutter and Redecorate for Today’s Guests
Session Categories: Aspiring Lodging Professionals and Operations Sessions
Sunday, February 6th 1:00 pm ET
Do Your Compensation Plans Comply with Federal and State Minimum Wage Guidelines?
Session Categories: Lodging Professionals and Operations Sessions
Tuesday, February 8th 9:00 am ET
Janice DeLerno (The Stockade Bed & Breakfast)
A Day in the Life of an Innkeeper. Work, Life Balance
Session Categories: New Lodging Professionals and Operations Sessions
Sunday, February 6th 1:00 pm ET
Best Laid Plans – Don’t Be Afraid to Make Changes Midstream!
Session Categories: Lodging Professionals and Operations Sessions
Wednesday, February 9th 4:00 pm ET
Doug Bagnasco (Devonfield Inn)
Strategy: Pricing Your Property for Profitability
Session Categories: Aspiring Lodging Professionals, New Lodging Professionals, Lodging Professionals and Finance Sessions
Monday, February 7th 10:15 am ET
Doug Bagnasco (Devonfield Inn)and
Amy Smith (Saratoga Arms)
Doing Business in a Wavering Covid World and the Impact on Your Business Today
Session Categories: Lodging Professionals and Operations Sessions
Tuesday, February 8th 4:15 pm ET
Terry Hammer (Hermann Hill)
Sustaining Record Income Streams in 2022 and 2023
Capitalizing on More Profitable Operations and Marketing
Session Categories: Lodging Professionals and Finance Sessions
Tuesday, February 8th 3:15 pm ET
Marty Etzel (Flag House Inn)and
Jim Leitch (Inn on Lake Granbury)
Profit Planning – Getting to Break-Even and Beyond
Session Categories: Lodging Professionals and Finance Sessions
Tuesday, February 8th 4:15 pm ET
Gwenn Eyer (Blessings on State B&B)
Telling Your Own Story
Session Categories: Lodging Professionals and Marketing Sessions
Wednesday, February 9th 10:00 am ET
The Tech You Never Knew You Needed (New Owners)
Session Categories: New Lodging Professionals and Technology Sessions
This session is for new owners who may not completely have their arms around their digital marketing reach. We will go into detail on the impact of an inn's intellectual property, review systems, pay-per-click, OTAs, Social Media, and Reservation, PMS, Channel Management and Revenue Management processes. We will answer the following questions: What type of marketing should I be investing in? What is not worth spending money on? How do I know if I am getting an appropriate return on my marketing dollars invested? This session is all about "Knowing what you don't know!"
Presented by: Lisa Kolb
Saturday, February 5th 11:00 am ET
Google Marketing, Website, Baby Steps (Aspiring)
Session Categories: Aspiring Lodging Professionals, Technology and Marketing Sessions
This session is designed to present a basic overview for Aspiring Innkeepers who wish to understand more about their future online presence, the role of Google, the OTA's and the difference between direct and non-direct bookings. By the end of this session, you will have a basic grasp on the various marketing tasks that will need to be addressed on a continuous basis once you close on your property.
Presented by: Lisa Kolb
Sunday, February 6th 8:30 am ET
Where is Google Going? (General Session)
Session Categories: Aspiring Lodging Professionals, New Lodging Professionals, Lodging Professionals,
Marketing Sessions and Technology Sessions
Google is your number one provider of bookings, but they all come from different sources: Organic, Paid, Ads, etc. Learn about Google, their current direction, and what you need to do to improve your bottom line.
Presented by: Lisa Kolb
Monday, February 7th 3:15 pm ET
Tripadvisor Ups the Game
New Programs and How You Can Benefit (General Session)
Session Categories: Lodging Professionals and Marketing Sessions
Tripadvisor has introduced some new offerings to both the public and property owners. Learn how to leverage these programs to help you connect directly with interested potential guests, bypassing OTAs and keeping more of those hard-earned reservation dollars for yourself.
Presented by: Lisa Kolb (multiple presenters)
Tuesday, February 8th 9:00 am ET
From the Horse’s Mouth:
Telling Google What You Want Them to Know
(General Session)
Session Categories: Aspiring Lodging Professionals, New Lodging Professionals, Lodging Professionals and Marketing Sessions
Google Business Profile (formerly Google My Business) is the best way for a lodging business owner to let Google know about their property. This session will cover how to make sure you are giving as much great information as possible about your business - far beyond your name and address - we'll cover info, attributes, photos, Q&A, best practices, what NOT to do, and more.
Presented by: Annie Buck
Monday, February 7th 4:15 pm ET
FREE Local Search Marketing for Lodging Property Owners
(General Session)
Session Categories: Lodging Professionals and Marketing Sessions
This session will show lodging property owners how to use their current digital assets to market their property for no additional cost - local marketing is so important, but sometimes paid advertising can take a huge chunk of the marketing budget - Pat McCauley from InsideOut Solutions and Annie Buck from Acorn Marketing will show you how to use what you already have to market your property for free!
Presented by: Annie Buck (multiple presenters)
Tuesday, February 8th 3:15 pm ET
YOY (Year-Over-Year) Business Project Planning (General Session)
Session Categories: Lodging Professionals and Finance Sessions
Knowing and using past historical data to guide you into the future. What you need to know now to ensure your 18 month plan is based on experience from year-over-year experience.
Presented by: Pam Prentice
Wednesday, February 9th 3:00 pm ET
Acorn Marketing Sponsored Product Spotlight
Has marketing your property felt like an uphill climb? So daunting you don’t even know where to begin? It’s almost impossible to go it alone in today’s marketplace — you need an experienced partner to support and guide you each step of the way. The climb may be tough, but the view at the top is worth it! Reaching the success you set out to find, and exceeding your financial goals more than justifies the effort. We invite you to join us on Tuesday February 8th at 8:00 am. Let us show you how we can support and guide you as you make the climb to the top of your marketing mountain! If you are searching for real answers about what your marketing campaign needs to include, you don’t want to miss this session!
Tuesday, Feb 8th at 8:00 am ET
We are excited to see all of you at this year's conference, live and in person!
Lisa Kolb
President and Co-Founder
Acorn Marketing
Comments, Questions? Please E-mail us at info@acorn-is.com or call 877-226-7699