DON'T MISS THESE SESSIONS
at the ALP 2021 Virtual Conference!
We are so proud of our Acorn clients who have volunteered to speak at this year's ALP conference. We absolutely LOVE that they LOVE EDUCATION as much as we do! Mark your calendar so you don't miss their insightful and information packed sessions!
Laura Moskwa – The Bradley Inn, Maine
Hospitality 101 - The Commonalities in the Hospitality Industry (Aspiring)
Saturday, Feb 20th 10:00 am ET
Linda Hayes – ijk Partners (and)
Laura Moskwa – The Bradley Inn, Maine
I Wish I Knew Then What I Know Now (Aspiring)
Sunday, Feb 21st 3:00 pm ET
Terry Hammer - Hermann Hill, Missouri
Art of the Upsell: Part 1 - Retail Shops, Upgrades, and Everything Else A la Carte
Monday, Feb 22 at 11:00 am ET
Art of the Upsell: Part 2 - How to Develop Profitable Packages
Monday, Feb 22 at 12:00 pm ET
Doug Bagnasco – Devonfield Inn, Massachusetts
Surviving and Thriving in 2021
Tuesday, Feb 23 at 9:45 am ET
Marty Etzel - Flag House Inn, Maryland
Do I Discount or Not? When? Know Your Fixed and Variable Costs to Help Your Price
Tuesday, Feb 23 at 3:00 pm ET
Dan Clark – Inn of the Turquoise Bear B&B, New Mexico
Work Smarter, Not Harder - Stories from Innkeepers Who Make the Most of Their PMS
Tuesday, Feb 23 at 4:00 pm ET
The Tech you Never Knew you Would Need (Aspiring)
This session is for new owners who may not completely have their arms around their digital marketing reach. We will go into detail on the impact of an inn's intellectual property, review systems, pay-per-click, OTAs, Social Media, and Reservation, PMS, Channel Management and Revenue Management processes. We will answer the following questions: What type of marketing should I be investing in? What is not worth spending money on? How do I know if I am getting an appropriate return on my marketing dollars invested? This session is all about "Knowing what you don't know!"
Saturday, Feb 20 at 2:00 pm ET
Google Marketing, Website, Baby Steps (Aspiring)
This session is designed to present a basic overview for Aspiring Innkeepers who wish to understand more about their future online presence, the role of Google, the OTA's and the difference between direct and non-direct bookings. By the end of this session, you will have a basic grasp on the various marketing tasks that will need to be addressed on a continuous basis once you close on your property.
Sunday, Feb 21 at 12:00 pm ET
Gaze into the Google Crystal Ball and See Your Future
Do you know how many bookings you are receiving from Google? Are they FREE, coming from your Organic Website Listings? Or your GMB Listing in the Knowledge Panel, Google Travel, or 4-Pack? Or maybe they are PAID bookings coming from Google Hotel Ads or Google Ads? -- And NO! they are not the same thing! -- Or possibly even from TripAdvisor as a Google referral. Come gaze into your Inn's Crystal Ball and see how Google changes have affected your bottom line and what you can do about it into the future.
Tuesday, Feb 23 at 12:00 pm ET
Learn how Innkeepers are growing their businesses with Acorn Internet Services!
This year we have decided to have you “hear” from our clients during our Intensive Sales Session and then to “ask” us the hard questions -- about your website, your GMB listing, your TripAdvisor listing, whatever questions you may have, please let us answer them for you! We know that 2020 has not have been a year anyone would have hoped for, but our clients have much hope for the future. If your digital marketing program is not delivering a quality ROI, we can help!
Tuesday, Feb 23 at 9:00 am ET
We are excited to "see" all of you at this year's virtual conference, so don't forget to stop by our booth and say "HI!"
President and Co-Founder
Acorn Internet Services, Inc.