Are You Prepared for the 2nd Annual #BookDirect Day on Feb. 6, 2019?
If the only thing you are able to do on February 6th is to share this movement on social media, please make sure you tweet it with the hashtag #BookDirect as we all want to make sure this topic trends on that day!
Travel forecasters are predicting 2019 to be a great year for the travel industry. While big cities are still on the list of popular destinations, there has been a shift in interest, most notably to smaller towns that are somewhat off the beaten path. More travelers are being lured to the less-known and less-traveled, which can be a big plus for many Inns and B&Bs.
However, as millions of people start planning their trips for this year, they’re also being lured to third-party sites to book their accommodations. As we’ve all seen, that means less control and higher fees… but there’s hope!
Mark your calendars for February 6, 2019 – the 2nd Annual #BookDirect Guest Education Day. Scheduled to repeat the first Wednesday in February each year, #BookDirect was created to educate and encourage both innkeepers and travelers about the benefits of booking directly with the property and NOT with third-party sites, like Trip Advisor or Expedia, who add hundreds of dollars in fees and often times don’t accurately represent the property. So, join forces with a multitude of innkeepers, hospitality professionals, and vacation rental managers for one day to send one message to travelers: Book Direct. More importantly, educate your past and future guests why booking direct benefits them.
Guest Benefits for Booking Direct
What Can You Do?
Last year, the first #BookDirect Guest Education Day reached an estimated 3.5 million travelers with direct email campaigns and had a social reach of over 24 million consumers.
And if you haven't seen the latest Hilton Ad for encouraging guests to book direct at Hilton, watch this video. I thought this was SPOT ON for what all lodging properties are dealing with.
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