Our professional writing team will craft original posts for your blog to correspond with local events, activities, attractions or an inn-related topic, with appropriate photos for visual interest and on-page SEO.
Social Media Posts
Our professional writers will add original posts to Facebook, Twitter and/or Instagram, including hashtags and links, if applicable, using the Buffer app to streamline the process.
(FaceBook, Twitter, Instagram)
We will add SEO-friendly pins and boards to your Pinterest account, making sure the content is relevant to your business and visually appealing, and build up your following list.
(Pins & Boards)
We will customize your newsletter template to compliment the branding already in place on your website. We will organize your content, load it with supporting images and links, and schedule the distribution.
More simplified email blast template that will compliment the branding on your website, and contain either short snippets of info with quality images or one detailed topic, such as a special or package.
We will periodically check to verify that you have good click through rates and ad positions, adjust your bids and review your ad content to support the best use of your monthly pay-per-click budget. The cost for a mini monthly Google AdWords review will vary depending on how many campaigns and keywords you have running starts at $60 per review.
(Pay Per Click Marketing)
Google Hotel Ads (the little green bed ads) is a “Google partner required” program that allows you to advertise in Google’s metasearch local, maps, travel and knowledge panel.
(Pay Per Click Marketing)
$149 + Monthly PPC Budget*
Advantage Plan Client Pricing
$100 + Monthly PPC Budget*
*Monthly PPC Budget (Min. $100/month)*
We will load your videos to YouTube with appropriate titles, descriptions, categories and settings, and disseminate the video to your social media platforms.
GatherUp (formerly GetFiveStars)
GatherUp is a program which automates review gathering. After you are set up in the system and have a review gathering page on your site, we will monitor the reviews you are gathering and send out review requests on a regular basis.
There are times when a client simply needs to talk to someone about their Marketing. We have a variety of team members that are available at our current consulting rates to meet with you via Go-To Meeting or phone, and help you brainstorm any Marketing issues or concerns you might have.
Blog Health Evaluation
– Includes an analysis of your Inn’s blog covering the previous year’s blog page visitor traffic as documented by Google Analytics.
– Documents the highest performing posts.
– Recommends posts that should be kept.
– Recommends posts that should be updated and republished.
– Provides the number of posts to be deleted and re-directed.
– Prepares an estimate of cost to have the clean-up done.
– Includes 30 minute phone consultation to review our findings.
After the analysis has been completed, the customer may choose to have Acorn do the necessary work identified to update and re-publish posts, and/or delete and re-direct under-performing posts. This would be done at our standard hourly rates, and a bid would be provided for approval before any cleanup work is started.
Start-Up Fees include time for marketing services manager to determine topics through meeting with customer by phone, collecting photos and other information needed to add posts to the blog, then helping the professional writer organize topics and dates for posts. Start-up fees do not include blog installation.
Start-Up Fees include time to set up Buffer app and connect Facebook, Twitter, and/or Instagram.
Newsletter Additional Usage Fee
Start-Up Fees include time to install an address collection widget on your website, developing a newsletter template, and uploading contacts from your email contacts and/or reservations system.
PPC Ad Costs
Start-Up Fees include set up of PPC account, set up of campaigns based on applicable search terms. The PPC budget paid to Google is separate from start-up or on-going Acorn fees. This budget will be determined by consultation and budget.
GatherUp Install and Subscription (formerly GetFiveStars)
Start-Up Fees include set-up on the GatherUp platform, download of past reservation email addresses, setup of follow-up email, and adding a page to your website to display reviews. Cost of program is $20 per month, to be paid annually at $240.