Acorn Marketing


Acorn Marketign Summer Webinar Series

Presenting Our Final FREE Webinar for Summer 2022!

This webinar is open to any innkeeper or small-to-medium lodging property owner who wants to keep current on what is happening in the industry and with their online presence over the summer.
Free-for-All Innkeepers and Property Owners Webinar:
Are Your Marketing Dollars Working Hard? Or Hardly Working?
How do you know for sure? We invite you to join this session to learn what is and is not working when it comes to your traffic and direct bookings. You will learn what a direct booking is and is not, and how to determine if your analytics is set up correctly so you can track your data and make wise decisions when spending your marketing dollars. 

Wednesday, August 24, 2022
9am PDT / 10am MDT / 11am CDT / 12pm EDT

If you missed our first two summer-series webinars, the videos are available online
See below to request access:

Free-for-All Innkeepers and Property Owners Webinar: Misinformation and the Innkeeper
Misinformation seems to be the topic of the day. In fact, it even affects the lodging industry, often leaving property owners in the dust. Acorn Marketing is here to clear the air and give you the TRUTH! For example:
  • Do you know what "Direct Booking" really means?
  • Are you sure that your website meets Speed and ADA guidelines?
  • Do you know how to find out if a directory is sending you real revenue via qualified traffic?
We are meeting so many property owners and innkeepers who are misinformed without even knowing it! Acorn's mission has always been to educate lodging professionals regarding topics like these and so much more. This session shines a light on the false information that abounds in our industry and gives you the facts you need to make good business decisions! 

Free-for-All Innkeepers and Property Owners Webinar: Hello, I am Suing You! What to Do About ADA Requirements
Lodging properties across the country are being sued.  The number of website accessibility lawsuits have increased over 200% since 2017.  Have you taken the necessary precautions to prepare for a potential and possibly costly lawsuit?

There is the Physical side of ADA that you may or may not be exempt from.

Historic properties are not automatically exempt from providing accessible amenities, though you may have specific, documented exemptions that apply to your property due to the historic nature of the property.

Then, there is the website side of ADA that NO ONE is exempt from.

There are also other important ADA guidelines to be aware of regarding your Booking Engine, PMS, Online Travel Agency listings, and your requirement to retain your ADA room for use by a disabled person until it is the last room in its type.  

Join us for this information packed webinar to learn what steps you need to take to prepare for the possibility of being sued, and how to use online tools to test to see if your website and booking engine are compliant -- or not.
All webinars will be recorded and available to watch online after they are presented.



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