March 26, 2019


What Don't You Know - Click to Show Image

"You don't know what you don't know until you know it."

Need to Know News is intended to educate members of the lodging industry who understand the value of being aware of changes that can affect their ongoing digital marketing strategy.

Acorn Gives Back to Our Industry

A FREE Opportunity for YOU!

Acorn IS, with the support of ALP, is excited to announce the launch of a new website to help support small businesses during this unprecedented global crisis. The Acorn team is very concerned about the well-being of B&B's, inns and independent lodging properties across the country, so we wanted to find a way to help you grow revenue at this difficult time. encourages visitors to support small businesses like yours by purchasing a gift certificate. This pay-it-forward opportunity can help provide you with vital cash flow NOW while allowing guests to travel LATER, once travel in America resumes to normal. And for travelers who can’t afford to purchase a gift certificate right now, we are providing a list of free ways they can help HERE.



In an effort to provide encouragement during this stressful time, the stories blog will feature personal stories of how our resilient innkeepers are enduring and overcoming the challenges they’re facing right now, including other opportunities and ideas available to support our innkeeping industry.

Do you have an uplifting story or helpful item to share? If so, please tell us by submitting the form below.



Also, please share this supportive effort with everyone you know – friends, family, co-workers, employees, etc. Encourage everyone to spread the word via social media, word of mouth, local and state lodging associations, etc. Every bit of help counts!