April 11, 2020


What Don't You Know - Click to Show Image

"You don't know what you don't know until you know it."

Need to Know News is intended to educate members of the lodging industry who understand the value of being aware of changes that can affect their ongoing digital marketing strategy.

COVID-19 Financial Support Update
Your Signature is Needed ASAP!

ALP and AH&LA are asking for you to sign your name to a letter outlining needed updates to the existing CARES act, indicating your support for having them corrected. The lodging industry was able to generate more than 100,000 letters prior to the passage of the CARES Act. We need to double that amount regarding these changes that need to be made.  Our industry now needs 200,000 signatures regarding these issues!



At this time when so few people are even permitted to travel – leaving virtually no one you can encourage to book direct. With cities and states under shelter-in-place mandates, and places of lodging being constrained to Essential Travel only, Innkeepers are rushing to secure funding such as EIDL (Economic Injury Distaster Loan) and/or the PPP (Paycheck Protection Program), but are finding these options less than satisfactory.




Also, please share this supportive effort with everyone you know – friends, family, co-workers, employees, etc. Encourage everyone to spread the word via social media, word of mouth, local and state lodging associations, etc. Every signature counts!