September 19, 2019


What Don't You Know - Click to Show Image

"You don't know what you don't know until you know it."

Need to Know News is intended to educate members of the lodging industry who understand the value of being aware of changes that can affect their ongoing digital marketing strategy.

Free Association Leaders / Volunteers Google My Business Webinar

Sponsored by PAII and AIHP

In case you missed the Bed and Breakfast Association Kick-Off held on Friday, September 13th, 2019, you can read all about it here:





As one of many of the topics discussed and surveyed at this session, we realized that many Associations didn't have or didn't know if they had a Google My Business (GMB) set up for their association.

Association GMB Pie Chart

This became one of our first priorities for helping Associations better support their members.

Association Leaders and Volunteers, please plan to join us on Friday September 27, 2018 at 10:00 AM (PAC), 11:00 AM (MTN), Noon (CEN), 1:00 PM (EST).

Topic: Maximizing Google My Business (GMB) for Associations

Learn how your Association can establish, track and promote using Google My Business (GMB) tools that haven’t always been available in the past. This session will walk association leaders’ step by step through how to properly create a GMB listing for their Association, how to use features of GMB and how to accurately track visitors from this listing vs. Free Organic Listings.