October 29 , 2018
NEED TO KNOW NEWS
"You don't know what you don't know until you know it."
Need to Know News is intended to educate members of the lodging industry who understand the value of being aware of changes that can affect their ongoing digital marketing strategy.
WIN A FREE WEBSITE
Win a FREE site, valued at over $2,500, that will include the following must-haves for today’s online world: Responsive Design, HTTPS:// (hosted on a secure server), Mobile First (per Google guidelines), Google-Approved Design (loads fast), ADA WCAG 2.0 AA Guidelines, GDPR Specific Innkeeper Policies, Rich Snippets (Schema for Local Optimization), On-Page SEO (Search Engine Optimization) and Blog. If you are wondering why a company would give away a FREE website...
The winner will receive a web design that they own and can edit which will launch by January 1, 2019. If you're in need of a new website design, enter to win today!
A NEW TWIST ON ADA LAWSUITS
You’ve probably been hearing a lot lately about ADA compliance, whether for your physical building and/or your website. Learn the steps to test your site for ADA, and the other requirements of which you need to be aware.
If you are required to provide ADA accommodations to the public, we encourage you to attend a joint webinar hosted by PAII, AIHP and Acorn Internet Services on Wednesday, November 7th at 9am Pacific/10am Mountain/11am Central and Noon Eastern.
BRAND ADVERTISING AND THE GOOGLE PARNTER DILEMMA
You may have received emails from SEO or Marketing companies that boast of being a “Google Partner”. It sounds really good – wouldn’t a company that is a partner of Google have the best chance of getting you seen in the search results? They must have a lot of experience or a specialized background, right? They must be worth whatever they charge, if they have an “in” with Google! Maybe not...
