Off-Page SEO and Local Places Marketing


Enhance Your Placement with Local Support
Once appropriate On-Page SEO (Search Engine Optimization) has been incorporated into your Web site, your Web site is now considered “SEO Friendly.” The next step in growing and maintaining search engine placement is to build and strengthen various Off-Page SEO items. Off-Page SEO is needed to establish the authority of your Web site. Through over a decade of experience in working with Off-Page SEO, we have found that the following topics, when handled properly, will enhance and support your Web site authority and thus your placement in the search engines.

Local Places Support
As of October 24, 2010, Local Places has become as important to your search engine placement on geo-specific phrases as On-Page SEO is to organic placement. Today, Local and Organic join together in the search engine listings when geo-specific results are displayed. Local Listings must be claimed and maintained. There are a variety of Local Places accounts that will support your search engine placement. To learn more about Local Places and its impact on your business, we recommend you read through our Local Places Basics 101 and Advanced Local Places 102 online tutorials.  We are available one-on-one to assist, consult, and advise you regarding your Local Placement listings, and we also teach Local Places as part of Acorn University.

  • Time Billable at our Consulting Rates.

Local Places Citation Program
With the advent of Organic and Local joining forces in regards to search engine placement, and the increasing number of mobile device applications that provide Local results, taking time to support your Local Placement is time and money well spent. Citations are simply Local Listings on the internet that include your (NAP) Name, Address and Local Phone Number.   A citation may or may not include a Link back to your Web site, but are believed to be used for building your Web site authority in light of the Local Placement Algorithms. We are available to assist, consult and advise you, one-on-one regarding your Local Citation listings, and we also teach Citation Building as part of Acorn University.

  • Time Billable at our Consulting Rates.

Customized Link Popularity Service
Many search engines today use Link Popularity in their algorithms when placing your Web site in their listings. What this really means is that they look at the other Web sites that link to yours, count those links, and evaluate the value of those sites in relation to yours. Once we’ve done everything to your site to get the best possible placement, if it still isn’t as high as you want it to be, then you may consider having Acorn IS develop a Customized Link Program to go out and get those links that will increase your Link Popularity and thus your search engine placement.  We also teach Link Building as part of Acorn University for the Do-It-Yourself Innkeepers out there!