The Acorn IS team brings over 75 years of Innkeeping Experience, and well over 100+ years of cumulative Web Development and Internet Marketing expertise. Our extensive knowledge and know-how allows us to to provide support to our clients not found with other companies. Many times a client will have a need that doesn’t fall into our standard products and services list. We welcome a collaborative conversation to determine how we can best draw upon all of the resources at our disposal to meet your individual needs. You can be confident in the fact that there will always be someone on our team that can solve a problem or fulfill your requests!
Below you will find a some of our typical Consulting Assistance and Support items.
Blog Babysitting
Blog writing is an important component of your social media commitment. What is wonderful about Blogging is that set up properly, your well written and optimized blog posts are almost immediately indexed by Google and can easily be fed out to your Web site home page, your Facebook wall, and as a Tweet. Think of it as a one-stop writing that covers 4 critical social media/internet marketing platforms! If you are still wondering how you will have the time to write even a Blog post, Acorn IS can help you with one of two options:
Option #1
What you do:
- Assemble a list of topics you want us to cover: local events, featured businesses, promotions you offer and perhaps send us a dozen recipes as fill in – everyone loves recipes!
- Pass us the list and the content you want to be sure we cover and we will do the rest.
What we do:
- Research and write a strong SEO keyword title for the blog post, include anchor text links, gather images, round out your content and schedule your post to publish.
Cost: Average time/cost per blog post: 45 minutes or $50.
Option #2:
What you do:
- Simply ask us to review your website, local chamber and visitor bureau sites to gather together events and topics, businesses to highlight in your community.
What we do:
- Write the post content,research and write a strong SEO keyword title for the blog post, include anchor text links, gather images, round out your content and schedule your post to publish.
Cost: Average time/cost per blog post: 45-60 minutes or $50-60.
Frequency: We recommend writing and publishing a blog post weekly.
Feeds: Why not get the biggest bang for your buck and make sure your blogs are feeding to your home page as well as Facebook and Twitter. The average time/cost to set up these feeds: 2 hours or $150
Mini PPC (Pay Per Click) Reports
You have your Google Adwords campaigns running, but you aren’t sure if everything is performing at the level expected. Let our team support you with a periodic check to verify that you have good click through rates and ad positions. We can quickly adjust your bids and review your ad content to support the best use of your monthly pay-per-click budget. If you are already an Acorn MarketWatch client, we do this automatically for you in your monthly or quarterly reports. If you aren’t a MarketWatch client and would like this support, we would be happy to help you! The cost for a mini monthly Google AdWords review will vary depending on how many campaigns and keywords you have running but you can plan on $30-50 per review.
Contact Sharon Rowe (sharon@acorn-is.com) to request this review and support.
Newsletter Writing and Publication
While Social Media has moved to the forefront of how you stay connected to your guests, newsletters continue to serve as a direct marketing component necessary to keep your phone ringing. There are a variety of affordable and easy to use publication and distribution tools available, many of which we have presented in our quarterly Newsletter Webinars. We are available to help match your needs and budget to the appropriate tool. We can then customize your newsletter to compliment the branding already in place on your website. You may have a newsletter template in place, but still struggle to find the time to send regular newsletters. Let us help you – just send us the content and we will organize it, load it with supporting images and links, and schedule the distribution. Contact Sharon Rowe (sharon@acorn-is.com) to discuss the details. View our Portfolio for sample Newsletters.
- Newsletter Template Customization: $150-200
- Newsletter Content & Distribution Support: $60-120
Comparison Review
Acorn IS will do a comparison review between you and other similar businesses in your direct vicinity. This review will analyze and compare not only your on-page SEO but also compare the other off-page SEO factors. We will provide you with a list of recommendations with estimate of work that you can implement or request that Acorn IS assist with implementation. The pricing for this review varies depending on how many competitors are included with the review.
SEO (Search Engine Optimization) Review and Recommendations
Acorn provides two different type of SEO reviews:
Option 1: Previous or existing Acorn IS client who requests to see if any of their marketing keywords/search terms have changed since marketing was originally installed. Acorn will provide a list of recommendations for each page that was fully marketed and verify if any other web pages could be marketed. A bid and estimate will also accompany our list of recommendations that will provide options for completing work. Cost estimate: $75 for every 10 marketed pages of site.
Option 2: Non-marketed Acorn IS client or potential client who requests an Acorn IS SEO review will receive an in depth review of their site that will include not only a review of on-page SEO but also off-page SEO recommendations. Cost estimate: $150.00