From Mark and Lisa Kolb, Owners and Co-Founders of Acorn Internet Services, Inc.
As past Innkeepers / Owners ourselves, we remember how exciting it was being Aspiring Innkeepers: looking for the perfect property, planning the business right down to the last detail, laying out interior designs for various rooms that didn’t yet have walls, selecting furniture, linens, place settings for the table and so on. Such fun it was! Then, the minute we closed on the property all our plans started to grow legs, and everything began to speed up, like a snowball rolling down hill, getting bigger and bigger as it went.
No amount of classes, planning or designing can really prepare you for the real thing. What really matters when moving from aspiring to owning is your ability to successfully manage everything you’ve only read, studied or heard about up to this point. The more you’ve familiarized yourself with all the different facets of Innkeeping in advance, the easier it is to actually “do each job” when the time comes. It’s very much like going to college: you study, you learn, and then you graduate. Only when you land the perfect job do you finally have the opportunity to put all that knowledge into practice.
Acorn Internet Services, Inc. is dedicated to Innkeeper Education. Over 50% of our Team Members are either present or retired Innkeepers, or have worked in various facets of the Innkeeping Industry!
There’s no question or issue for which someone on our Team can’t help find you an answer!
Why Choose Us?
As a brand new Innkeeper, it’s not easy to know which way to turn when it comes to marketing your Inn. The options for Web Design and Marketing are endless, and who you hire to help you grow your dream will be one of the most important decisions you are going to make. You simply cannot afford to make any mistakes as you begin your new journey in this industry.
Mistakes, such as these, can be costly:
- Not verifying DNS transfer of ownership at closing
- Changing the name of the Inn without an extensive review and creation of a detailed action plan in advance of any changes
- Thinking that a Website is all you need to be successful
- Not understanding the ramifications of using or not using an OTA (Online Travel Agent)
- Getting sued because you “thought” the Website was ADA compliant when it was not
- And the list goes on…
We invite you to request our New Inn Owner Handbook below. It was written by our Acorn Team along with contributions from a variety of Innkeepers who have been in this business for many years. The New Inn Owner Handbook will help you know what information the sellers should provide to you at closing, and it will help you get started on the right path when it comes to marketing in today’s online landscape.
We wish you luck, and invite you to contact us about our mentoring and marketing support programs for new Innkeepers such as yourself. We are happy to provide references of Innkeepers who have recently been in your shoes, who have been using our services, and are delighted with the results we’ve helped them achieve.