Below you will find a list of Webinar Classes and Class Recordings Topics we currently provide as part of Acorn University. Our Classes are taught one time each quarter, and are constantly updated with current information to allow our customers to stay on top of the ever changing internet in a timely fashion. In addition, if you are unable to attend a Webinar Class live, we record our sessions for After-Hour-Viewing, and include them as part of the Acorn University registration fee.
You will notice that each section of Classes are Series Numbered and Color Coded, based on how often an Innkeeper should plan to complete the activities taught in each class.
- (100′s) Daily
- (200′s) Weekly
- (300′s) Monthly
- (400′s) Quarterly
Class Descriptions are below.
Knowledge is Power. If you are ready to gain the knowledge to grow your business, please E-Mail email@example.com to enroll in Acorn University!
Every Month will provide one Q&A Open Session Webinar. The Q&A Open Session is available for you to attend and discuss any items or questions you might have from the Video Education you attended “On Your Own” during the past month.
These classes are typically for new SEO customers, but in light of the fact that the Internet is changing at the speed of light, we encourage all innkeepers, who are interested in making their Organic listings grow, to come and listen to this informative Webinar. This session is offered on an ongoing basis once per quarter.
We realize that all the tasks an Innkeeper must do to stay on top of their Internet placement can be a bit overwhelming. As a previous Project Manager and Innkeeper, we are here to help you get organized! We are offering Video Education designed to help you get a handle on all the tasks you have to do to keep growing your Internet placement. We will show you how to lay out your calendar, so that you know what to do daily, weekly, monthly, and quarterly. We’ll not only give you the tools in each of the corresponding Webinars and Recorded Videos on how to do the work, we’ll GIVE YOU you a Marketing Project Marketing Project Planner to help you organize your calendar, so you know what to do and when to do it for the best results!
You should be tracking your Online Reputation, gaining Blog Inspiration, watching for short bits of information to Tweet and Facebook, and building your Press Contact List on a Daily Basis.
102 The Ever-Changing Face of Facebook
You should be watching your Business Page for spam posts, growing your following, and sharing good information that you gather from your Alerts on a daily basis.
You should be watching your Twitter account for Direct Messages and questions others may ask. You should be generating discussion, asking questions yourself to spark interest, and grow your following on a Weekly Basis.
You can no longer claim and maintain your Google Places Listing (see webinar 301 – Google Plus Local (AKA Places) without first creating a Google Plus Personal Account. This webinar will show you how to create both a Personal and Professional Page, and how to use these pages to share information about your business with those in your “Google Circles.”
Every week you should be updating your home page and any other pages of your site with current information. If you don’t have an Innkeepers Corner on your home page, then make a space where you can add fresh Content every week. This content can be about local attractions, a fellow business you want to partner with, or just upcoming events. Fresh Content is a must for Organic Placement.
Once a week you should write an interesting, search engine friendly Blog Post. This post should also be loaded to both your Facebook and Twitter Account. These posts may be crafted not only to increase your Web site page count, but also to entice another business in your area to partner with you by writing a mention of that business in the post, as well as create authority for you in your local area. Blog Post snippets should also automatically populate to your site as fresh content. We recommend the home page as a good place to start.
Google has changed the way inbound links to your website affect your placement. Links from link farms, purchased or low quality links no longer help your placement, and in some cases actually hurt your placement. Come to this webinar to learn how to earn links the right way and how to handle “bad” links you may have acquired along the way!
Pinterest is an online tool that lets you organize and share photos and links on the web. This webinar will teach you how to organize and share your business images to expand and share your “branding” message for your business.
Once a month you should log into your Google Plus Local account and make sure all of your information is up to date, add video and photos, and respond to comments and reviews.
You should be reviewing your unique visitors and bounce rates every month as compared to the same month last year. Also you should be reviewing top-referring sites as compared to your paid directories. This Recorded video will show you the basics of how to use Google Analytics to Track your Traffic. We will also briefly touch on other types of Tracking such as Benchmark Reporting and Booking Tracking.
This class will teach you how to create a video from static photography and load it to YouTube for increased online visibility.
Once a month you should log into your Google Webmaster Tools account to check for crawl errors and make sure your site is running as well as it possibly can. Learn the different options available for checking site health in WMT.
Did you know that Google provides a way for you to make maps of your areathat you can use on your site, in blog posts, even to load to social media? Maps are great as reference points and topics for discussion in Facebook or Twitter posts and they add a visual “WOW” to Blog posts.
Believe it or not, not all your guests are using Social Media. You must keep in touch with them via a Monthly or Quarterly Newsletter. If you try sending out bulk E-Mails from your E-Mail account, you’ll get tagged as a spammer. You MUST use some type of Newsletter Tool to handle the bulk E-Mail sends. You might choose Constant Contact, I-Contact, or YMLP. To learn more about how to get Bookings from your Newsletter content, please watch this recorded video.
Getting good Press can trump all the other marketing work you do put together. And though the hub-bub of a well-written article may only last for a few days or weeks, the revenue you will generate will be well worth the effort. And the name recognition references will be there as long as the article resides online! On a smaller scale, any mentions you may receive from “Friends in the Press” are recognized by Google and help increase your brand.
Google continues to change and update their Algorithms at a rapid rate of speed. The Do’s and Don’ts of their Guidelines change along with their Algorithms. This webinar will keep you up to speed on the most recent changes that Google has put in place for highest organic and places listing placement.