A new player announced yesterday they were throwing their hat into the directory ring.
As with any site indexed online that contains Citation Information, Innkeepers must always verify the data being used for their property.
Your NAP (Name, Address and Phone) are of particular concern, as that Google Places is using that data to identify your business, and ultimately your placement in the Local Listings (Red Balloons tagged A, B, C, etc.), Google Maps, Mobile Searches and more.
Steps to Check your Listing…
Step 1: Type in your city, and choose from the drop-down to locate your listing(s).
Step 2: Scroll through to the very bottom to see if you are listed more than once.
Step 3: We do suggest, as we do with all directories, that you take the time to verify that you:
a) have 1 unique listing
b) the NAP is completely accurate
c) the information is not duplicated from information anywhere else on the Web
d) determine if you want your information to be part of the directory
If you accepted the Free Facebook App offer from Buuteeq, who are also the owners of Wandari, then your information in the directory will match the information in your Facebook App. See the example of 1825 Inn Bed and Breakfast.
But, if you are one of those Innkeepers that said NO to the Free Facebook App, then it looks like the data is being taken from other locations online to be used in the Wandari directory.
Neither of which are completely accurate.
Today’s post is simply a heads up for all Innkeepers to review and address your listing information in this new directory, and deal with it as you see fit.
President and Co-Founder
Acorn Internet Services, Inc.
Educating our Industry One Innkeeper at a Time!