As promised at 2012 PAII — Places Criteria

The question that came up in our PAII Conference Session on Tuesday, January 24th, 2012 was how does Google determine Places Placement?

Here is the link to the Google Support Documentation regarding Places Ranking Criteria:
Click Here for Google Support Answer

Don’t Know what Places Listings are?
Places Listings are denoted by the Red Balloon results labeled A, B, C, D, E, F, G, etc. when you search for an Inn by City +/- State + Bed and Breakfast.

In a nutshell, the Google Documentation referenced above includes 3 top ranking criteria.

  • Relevance: How well does a local listing match what a web surfer is searching for?
  • Distance: How far is each bed and breakfast from the city +/- state + bed and breakfast search phrase?
  • Prominence: We like to think of this as Authority. IE: How well-known or prominent is your business’s online presence?

To read it directly from Google click here.

Lisa Kolb
President and Co-Founder
Acorn Internet Services, Inc.
Educating our Industry one Innkeeper at a Time!

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