The Smart Innkeeper Series (Part 3) Web Site Marketing Maintenance: Ongoing SEO and Marketing Plans

The Smart Innkeeper Series was developed by Lisa and Mark Kolb, Co-Founders of Acorn Internet Services, Inc. Click for Details

Part 3 – Web Site Marketing Maintenance:
Ongoing SEO and Marketing Plans
(Search Engine Optimization)

The Video below will discuss what should be included as part of an Ongoing SEO (Search Engine Optimization) and Marketing Plan.  Such a plan should be put in place as a way to grow and support your ongoing Web Presence.  Topics to be discussed in this video include, but are not limited to Fresh Content, Link and Citation Building, Local Listing Maintenance, Newsletter Programs, Online Reputation / Online Review Management, and Statistics / Bookings Review.

Please WATCH the Video and PRINT out the RFP (Request for Proposal) Checklist below to help you prepare to interview SEO Marketing Companies, request bids and estimates, and make a final decision on who you will hire to provide you the best Ongoing SEO Marketing Program for your business, or if you will choose to DIY (Do It Yourself.)

On-Page SEO RFP (Request for Proposal) Check List:
https://acorn-is.com/pdf/part-3-rfp-checklist.pdf

Video Transcript:
https://acorn-is.com/pdf/part-3-transcript.pdf

As retired Innkeepers of 9 years, and now co-owners of Acorn Internet Services, Inc., both Mark and I care a great deal about the Bed and Breakfast Industry.  We want all Innkeepers to have a strong online presence.  So, whether or not you ever choose Acorn Internet Services as your Internet Company, we encourage you to use The Smart Innkeeper Series to “Better your Business” and “Strengthen our Industry!”

Lisa Kolb
President and Co-Founder
Acorn Internet Services, Inc.
Educating our Industry One Innkeeper at a Time…

2 thoughts on “The Smart Innkeeper Series (Part 3) Web Site Marketing Maintenance: Ongoing SEO and Marketing Plans

  1. Thank you so much for this enlightening series. I appreciate the fact that you realize we are not "techies" and presented the videos in such a non-threatening way. Not only have you provided downloadable checklists for ensuring that bed and breakfasts/inns can gather the information they need to create a web site that will work for them, you have created real working tools for recording that information. Besides the questions you suggest, each form has a space for our own questions,your recommendations for additional ways to gather impartial information on the companies, and finally, a summary form that collects all the information in one place for comparison. Thank you so much for educating us on such an integral piece of our business! (P.S. Bet Acorn will rank high on the comparison sheets for all these topics!)

  2. Susan, thank you so much for your comments, this was exactly our goal, to help innkeepers make an educated decision about who they choose to build and market their web sites.

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